NXT GIG is seeking an innovative Salesforce Marketing Cloud Developer to join our dynamic marketing team. In this role, you will leverage Salesforce Marketing Cloud's capabilities to design, develop, and execute marketing automation strategies that enhance user engagement and drive conversions. You will work closely with marketing stakeholders to understand their requirements and translate them into impactful campaigns. The ideal candidate will have a strong background in Salesforce Marketing Cloud, as well as expertise in coding, scripting, and data management. If you are passionate about using technology to shape marketing initiatives and improve customer experiences, we would love to hear from you!
Responsibilities
* Develop and implement marketing automation campaigns using Salesforce Marketing Cloud.
* Design and optimize email templates, journeys, and customer experiences leveraging AMPscript and SQL.
* Work with marketing teams to gather requirements and translate them into automated workflows.
* Integrate Salesforce Marketing Cloud with other platforms and data sources to ensure seamless data flow.
* Analyze campaign performance and provide actionable insights based on data analytics.
* Maintain documentation related to marketing automation processes, data models, and reporting.
* Stay updated with emerging trends and best practices in marketing automation and Salesforce Marketing Cloud.
Requirements
* Bachelor's degree in Marketing, Computer Science, or a related field.
* Proven experience as a Salesforce Marketing Cloud Developer or in a similar role.
* Strong knowledge of Salesforce Marketing Cloud features, including Email Studio, Journey Builder, and Automation Studio.
* Proficiency in coding languages such as AMPscript, HTML, CSS, and SQL.
* Experience with data management and integration best practices within Salesforce.
* Excellent analytical and problem-solving skills to optimize marketing efforts.
* Salesforce Marketing Cloud certification is highly desirable.