Job Description
Redefine How the World Experiences Design
Hello, welcome to Canva. We're excited you're considering joining our team.
We know job hunting can be time-consuming, so let's get straight to the point.
Work Environment
* Sydney Flagship Campus
* Melbourne Campus
* Brisbane Co-working Space
* Perth Co-working Space
* Adelaide Co-working Space
You Have Choice
We trust our employees to choose the balance that empowers them and their team to achieve their goals.
Job Responsibilities
As Canva scales, change continues to be part of our DNA. But we like to think that's all part of the fun.
Segment Specific Storytelling
Create a deep understanding of different customer segments and ICPs, from their demographic profile to their pain points, and craft stories that are designed to speak to them effectively.
Positioning and Messaging
Develop clear, compelling, and differentiated messaging and positioning for solutions that resonate with target audiences, aligning with the company's overarching value proposition.
Go-to-Market Strategy
Create and execute end-to-end go-to-market strategies for solutions, including market segmentation, buyer personas, competitive analysis, and channel enablement plans.
Sales and Marketing Enablement
Equip sales and marketing teams with the tools, resources, and training needed to effectively communicate the value of solutions, such as playbooks, case studies, and tailored content.
Customer Insights and Market Research
Conduct research to deeply understand customer needs, industry trends, and competitive landscapes, using insights to inform product and marketing strategies.
Content Development and Execution
Partner with cross-functional teams to design and deliver impactful campaigns that drive awareness, demand generation, and pipeline growth for solutions in target markets.
Requirements
* 5+ years of product marketing or solutions marketing experience (senior role)
* Prior direct experience required
* Exceptional communication skills
* Ability to build strong cross-functional relationships
* Ability to understand and identify trends in the market, competitors, and user needs across multiple segments
* Ability to juggle multiple projects at once and have strong prioritization skills
* Growth mindset and eagerness to learn and grow every day
About the Team
The B2B product marketing team is on a mission to empower businesses to achieve their goals through Canva's world-class products and tools.
We do this by helping bring solutions, products, and integrations to market and driving continuous engagement and adoption across our array of existing products.