Add expected salary to your profile for insightsLead a small and dynamic Marketing and Communications teamFull-time, permanent position based on the city’s edge in CarltonAttractive remuneration package on offerAbout UsAt Melbourne Business School (MBS) our purpose is to unleash ideas and leaders for a sustainable future. Our vision is to be among the top-ranked providers of business education within the Asia-Pacific Region, to be the first choice of students and clients seeking award and non-award educational experiences, and to be esteemed globally as a leading supplier of academic and business research.The OpportunityAn exciting opportunity now exists to fill the newly created role of Head of Marketing and Communications at MBS. You will play a pivotal role in shaping and executing comprehensive marketing and communications strategies.Your mission will be to support and drive the growth, retention, and engagement of our students and future learners through innovative and data-driven approaches. The position will lead a team of marketing and communications professionals and collaborate with various internal stakeholders to develop and execute initiatives aimed at increasing the school’s visibility, engagement, and reputation among target audiences, including prospective students, faculty, alumni, donors and industry partners. These activities will support the School's strategy and be complementary to activities led by other teams to develop targeted, high-touch relationships with senior stakeholders, as well as support the effective communication of information within and outside the organisation.Some key accountabilities will also include:Oversee the marketing, media, and public relations efforts to elevate the school's national and international profile.Effective management of the marketing and communications budget and accurate and timely reportingLead the creation of compelling content—stories, videos, and social media posts—that showcase the School’s impact and value propositions for students, alumni, organizational partners, and donors.Oversee media planning, including the establishment of performance targets, to effectively build a pipeline of leads that maximises return on investment.Lead the digital transformation of MBS’s marketing efforts, optimising online presence across websites, social media, and digital advertising.Drive SEO, SEM, and content marketing strategies to increase engagement and conversions from prospective students, alumni and other stakeholders.Build and nurture relationships with key media outlets, journalists, influencers, and industry leaders to enhance the School’s public profile, as agreed with the Dean.About youYou will have expertise in branding, media relations, content strategy, and crisis communication in addition to proven executive leadership, communication, and exceptional interpersonal skills, and a demonstrated ability to engage and influence diverse stakeholders.A Graduate qualification in a relevant discipline such as marketing, communications, journalism, public relations or similar, and/or extensive relevant work experience leading high-impact marketing and communication campaigns, ideally within the education/higher education sector will be highly regarded.What’s on offerWe value our people and ensure that we can reward you with more than just a salary and our benefits include:Competitive remuneration, including not-for-profit salary packaging options and generous parental leave provisionsFlexible work optionsSubsidised gym membership, health and wellbeing programs and regular social eventsAccess to world-class learning and development programs at a discounted rateA workplace that promotes diversity, collaboration, and new ideas in the heart of Melbourne's innovation precinctWorking alongside talented and supportive colleagues who are passionate about innovation and creativityTo express your interest, please submit your application including a covering letter and a current resume highlighting how you meet the key criteria by Wednesday February 5th 2025.
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