Note: this role will require work outside of regular business hours (some evenings) to attend meetings with UK-based marketing team.Dabble is a global online gaming business with a heartbeat, cornerstoned by our community. Since our inception in 2020, we’ve been on a scale-up journey, driven by our core philosophy, “You Better Believe It.” We are where innovation meets excitement, blending immersive, community-driven experiences that are always a step ahead. Our platform isn’t just about the competition—it’s about connecting, celebrating, and having fun. Whether it’s in-app or in the workplace, we are committed to delivering extraordinary as guided by our philosophy and values. Dabble currently operates in two markets (Australia and the US) and we are set to launch in the UK.Dabble CultureDress for your day so you can focus on what mattersSwitch up your office, work from home, work from wherever helps you to deliverGenuine, like-minded team of visionaries. We welcome ideas big and small!Scheduled focus time to encourage deep thoughtOur annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming yearEach day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and FocusDabble PerksA minimum of five weeks of paid annual leave for all DabblersPaid parental leave for both primary and secondary caregiverFlexibility with working hours to accommodate our cross-country employee base: you are free to manage your own timeYour wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and moreUp to 10% annual cash bonus based on company performance metricsDabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?OverviewJoin the forefront of Dabble’s UK expansion as a Customer Engagement Lead, a pivotal role in shaping the customer journey for our pre-launch and launch phases. This is a technical, hands-on position where you’ll be responsible for managing workflows and tasks to drive impactful CRM campaigns. You will play a critical part in building a best-in-class engagement strategy, collaborating closely with our UK marketing team to deliver results in a fast-paced, start-up environment.Primary LocationThis role is currently open to all locations within Australia, however candidates based in Sydney, Brisbane or Melbourne may be preferred.ResponsibilitiesCampaign Planning & ExecutionLead, develop and execute CRM campaigns tailored to the UK sports market using Braze, ensuring timely delivery and alignment with overall marketing objectives.Collaborate with copywriters and designers to develop assets required for campaigns.Design, plan and manage customer journeys across customer lifestages including onboarding, retention reactivation and loyalty phases - across a variety of channels, including, but not limited to In App notifications/messages, Push and Email.Dive deep into customer data to uncover trends, insights, and opportunities for personalised marketing campaigns, including surprise and delight campaigns to drive satisfaction, loyalty and advocacy.Oversee the planning, coordination, and execution of CRM workflows, ensuring campaigns are delivered on time and aligned with overarching marketing strategies.Implement processes to ensure clear accountability in workflows and increase the level of accuracy in campaign executionCollaborationPartner with the UK marketing team to ensure CRM strategies align with regional and campaign-specific goals.Share insights and best practices with AU and US teams to leverage learnings and improve efficiency globally.TroubleshootingIdentify and resolve issues within CRM workflows and campaign delivery.Conduct root-cause analysis for errors or inefficiencies in automation, notifications and processes, ensuring rapid resolution and minimal impact on customers.Collaborate with technical and product teams to address system or platform-related issues effectively and identify areas for improvement.Segmentation & AnalyticsInterrogate customer data utilising tools such as Quicksight, Amplitude and Braze to review insights, refine segmentation strategies, personalisation efforts, and targeting techniques – measuring campaign effectiveness, and informing future strategies.Deliver weekly and monthly reporting and dashboards to share performance insights with key stakeholders and use these to prioritise campaign planning.ComplianceEnsure all CRM activities adhere to UK gambling, data protection and privacy regulations, including GDPR.Stay up to date on compliance changes and incorporate necessary adjustments into CRM processes.Skills & QualificationsA minimum of 4 years’ CRM experience, with hands-on expertise in Braze, including technical and operational functionalities across multiple channels.Outcome focused, self-motivated, flexible and enthusiastic.Proven track record of leading Customer Engagement projects across email, in-app and push channels in a fast-paced environment.Experience working with senior leadership to shape CRM roadmaps and priorities.Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges.Deep understanding of CRM platforms and tools, with the ability to manage and optimise workflows effectively.Experience leveraging analytics tools like Amplitude, Quicksight or similar, to derive actionable insights.Proficiency in segmentation, personalisation, and A/B testing techniques.Strong ability to interpret data and metrics, translating them into actionable strategies.Demonstrated success in using customer insights to drive measurable engagement improvements.Excellent written and verbal communication skills, crafting engaging messages to clients and presenting complex ideas to internal stakeholders.Skilled at managing cross-functional teams and multiple stakeholders to achieve shared goals.Exceptional attention to detail, ensuring consistency and quality across all outputs.Strong problem-solving skills, with a methodical approach to identifying technical issues and addressing them.Ability to think critically and anticipate potential challenges or areas of improvement in CRM processes.Ability to write or edit campaign copy and oversee the creation of assets when needed.Capable of brainstorming and contributing to innovative CRM strategies and ideas.Are you a Dabbler?A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’ wherever they can.A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.RemunerationThe advertised salary for this position is $125,000 - $145,000 + Super + Benefits with room to be flexible.
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