Job Description
You're excited by opportunities to explore your potential and try something new. You put people at the heart and take pride in the impact of your work.
In this role, you will lead the development and implementation of Transport for NSW digital communication strategy, aligning with whole of government objectives.
Key Responsibilities:
* Manage and optimise digital communication channels to enhance user experience and engagement.
* Lead the creation, curation, and management of high-quality digital content.
* Oversee the design team to develop visually compelling, on-brand creative assets and ensure consistency in the visual representation of Transport for NSW across all communication channels, including digital.
* Ensure content resonates with diverse audiences, adheres to brand guidelines and accessibility standards, and includes engaging multimedia elements developed in collaboration with internal and external partners.
* Partner with other Directors across the Communications team to align strategy, implement continuous improvements, drive workplace culture, and inspire effective collaboration.
* Drive the adoption of innovative technologies, including AI, to enhance communication capabilities, improve user engagement and service delivery.
* Lead, mentor and empower a team of multidisciplinary communications specialists with a focus on driving professional development and delivering impactful communication solutions.
Requirements
You are a forward-thinking leader with extensive experience in managing digital communication channels, including websites, portals, and social media platforms.
Your expertise includes managing graphic design projects, ensuring consistent branding, and integrating emerging technologies like AI to enhance communication and optimise user experiences.
With demonstrated leadership skills, you excel at managing multidisciplinary teams and ensuring their continuous growth and development.
Estimated salary: $120,000 - $180,000 per year.