Marketing Specialist - Ads (Home Care & NDIS)Run and optimize Google Ads campaigns!
Own the full lead gen funnel: strategy, execution, and reporting!
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We're on the lookout for a sharp, strategic, and driven Performance Marketing Specialist to lead our Google Ads lead generation campaigns for our Home Care and NDIS services.You won't be doing it alone; you'll have the support of our in-house Marketing Coordinator and a Graphic Designer to help bring your ideas to life.You'll own the full journey, from developing the strategy to executing and optimizing campaigns, to reporting on results and refining based on data.Hours: Full-time or Part-time positionAbout usFirst things first, we are a team of 40 at Chris Barnard Nursing Agency (or more commonly known as CBNA!) located in Malvern East. We work exclusively with Aged Care Facilities and Home Care Clients to support their staffing needs of healthcare workers (think Nurses, Personal carers, cleaners, and so on) across Melbourne and Gippsland.TasksCreate and execute lead generation strategies across Google Ads (Search, Display, YouTube)Work closely with our Marketing Coordinator and Graphic Designer to deliver high-impact campaignsBuild compelling ad copy and landing page briefs that speak directly to families and individuals seeking care (the concept/strategy)Set up conversion tracking and analyze performance data regularly (CTR, CPL, ROI)A/B test creatives, keywords, and audience targeting to continuously improve resultsReport on campaign performance and make data-driven decisionsYou'll Thrive In This Role If YouHave 2+ years of hands-on Google Ads campaign management experienceAre highly analytical and results-focused — you get excited about driving down cost per leadUnderstand the aged care and disability support sector or are eager to learnKnow how to speak to audiences with empathy, trust, and clarityAre proactive, autonomous, and love owning the entire lifecycle of a campaignBonus Points ForExperience running Google Ads for NDIS or aged careFamiliarity with landing page optimization and basic CRO tacticsUnderstanding of geo-targeting and local SEO (Victoria regions: Melbourne, Bendigo, Gippsland)Come experience the CBNA difference - we celebrate and reward hard work with lots of internal events (dress-up days, casual Fridays, with lots of lunches, dinners, and drinks!) as well as quarterly parties to meet our team once every three months (more eating, drinking, and having lots of fun!) We love celebrating birthdays and giving you the day off for it!
Drive leads for a growing home care and NDIS company. Own Google Ads strategy, execution, and analysis. Make a real impact with your skills.
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