Site Name: Australia - Victoria - Abbotsford
Posted Date: Mar 3 2025About GSK
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together. Our success absolutely depends on our people. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
About the Role
We are expanding our Marketing team in the Respiratory portfolio and seeking a talented Senior Brand Manager to join us for an upcoming product launch. You will work closely with the Marketing Manager to market GSK's respiratory biologics medicine, driving long-term growth. You will develop and implement an innovative launch plan, including a multichannel marketing strategy to differentiate the brand and engage customers and stakeholders. Additionally, you will lead aspects of a cross-functional team to execute the business plan with excellence.
Your role will be varied and will include:
Supporting budgeted sales and managing A&P spend within budget. Developing and implementing an innovative launch and marketing plan aligned with brand strategy. Creating valuable digital content for Healthcare Professionals (HCPs) using multiple insights. Effectively collaborating with a wide range of internal stakeholders (local, regional, global), ability to communicate marketing programs to key stakeholders. Collaborating with the Medical team on Key Opinion Leader (KOL) engagement and educational initiatives. About you
To be successful in the role, you will need a strong background in omni-channel marketing and digital campaigns, with specific experience in the pharmaceutical industry and a customer-focused approach. You will be adept at achieving targets, building relationships, and executing strategies to perfection. Ideally, you will have experience within Specialty/Respiratory.
You'll also:
Hold a tertiary qualification in Business or Science (preferred). Have a minimum of 3 years of experience in the pharmaceutical industry. Have experience with product launches and successfully bringing new products to market. Possess strong business acumen and analytical skills. Be knowledgeable about competitors and market trends. Demonstrate strategic thinking and problem-solving abilities. Exhibit strong leadership and project management skills. Have excellent communication and collaboration capabilities. Be adaptable and flexible in a rapidly changing environment. Understand regulatory requirements and compliance in the pharmaceutical industry. Why join us?
At GSK, we challenge ourselves to get Ahead Together – to make a positive impact on global health; for growth; in an environment where people can thrive. Our culture inspires our performance.
By joining GSK, you'll enjoy:
A flexible and life-friendly working approach, allowing you to do your best work. Being in a diverse organisation that reflects the communities that we work within. Development and progression at a global scale, with international opportunities. 5 Feel Good Days and 1 volunteer day (on top of your annual leave). Option to purchase up to 4 weeks' additional leave per year. Access to discounted health insurance. #J-18808-Ljbffr