This role as a Digital Director (Performance) based in Brisbane offers an exciting opportunity to drive growth through strategic digital efforts and leadership of a dynamic performance media team.
Role Overview
As the Digital Director, you'll spearhead the agency's digital efforts across the travel category, leading a skilled team and developing strategies to drive measurable growth. Your focus will be on delivering innovative, data-driven digital campaigns that align with business objectives while ensuring team and stakeholder satisfaction.
Key Responsibilities
1. Design and execute cutting-edge digital strategies to enhance customer acquisition and revenue generation.
Campaign Management
1. Optimise SEM, social media, display, and programmatic campaigns.
2. Use data insights to refine campaigns for optimal performance.
Leadership
1. Lead and motivate a team of specialists, fostering an innovative and collaborative culture.
Analytics & Reporting
1. Set clear KPIs, analyse performance metrics, and provide actionable insights.
2. Ensure clarity in reporting for strategic decision-making.
3. Work closely with internal teams and external partners for seamless campaign execution.
Budget Oversight
1. Efficiently manage and allocate budgets to ensure maximum ROI.
Qualifications
Required:
1. Bachelor’s degree in Marketing, Business, or a related field.
2. At least 6 years of hands-on digital marketing experience.
3. Expertise in SEM, social media, and programmatic advertising.
4. Strong leadership, analytical, and project management skills.
5. Proven experience with managing large budgets in dynamic settings.
Preferred:
1. Background in eCommerce or direct-to-consumer (DTC) marketing.
2. Familiarity with marketing technology stacks and CRM tools.
3. Certifications in Google Ads or Meta Ads .
This position is perfect for someone looking to blend strategic vision with practical expertise in a fast-paced, collaborative environment.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Advertising Services
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