Gift Cards Team Opportunity
Our client, a global market leader in the technology space, is seeking an innovative, driven, and analytical candidate to join their Gift Cards team.
Key Responsibilities:
* Advocate for customers and ensure a thorough and intuitive user experience
* Establish and create a world-class destination for Gift Cards, including homepage(s), browse structures, search indexes, promotional, and merchandising strategies
* Own key traffic drivers (such as email marketing) for the category
* Plan, coordinate, and execute marketing initiatives across channels: email, push, on site, and on device
* Drive site improvements and new campaigns to completion by coordinating with designers, marketers, legal, and other merchandisers
Requirements:
* Background in brand building and/or new product marketing with some exposure to online merchandising
* Solid understanding of both paid and organic traffic channels like SEO, SEM, Affiliates, Email marketing, etc
* Strong quantitative skills with the ability to scale across a variety of activities
* Demonstrated experience in designing marketing campaigns built on an understanding of consumers' triggers and barriers to purchase
* Experience in writing and copy editing
* Balance between creative and analytical thinking
* Proficiency with CMS and ability to edit basic HTML and XML
* Intermediate-Advanced MS Excel