About NineNine is Australia's largest locally owned media company, home to trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment.
Our team comprises hundreds of Australia's best journalists, photographers, editors, producers, and designers.
Job Description
We are seeking a skilled SEO Producer with newsroom experience or a passion for journalism to drive organic traffic across our digital platforms.
As an SEO Producer, you will implement best-practice SEO strategies within the newsroom, focusing on identifying new audience opportunities and pre-planning SEO for major news events.
Key Responsibilities
* Analyse search performance and develop strategies to grow reach.
* Conduct keyword research for top stories, events, and evergreen content.
* Stay updated on Google's search ecosystem, including algorithm changes and new features.
* Identify and experiment with emerging platforms to drive audience growth.
* Track and meet follower and engagement goals for SEO platforms.
Requirements
* Strong news judgment.
* Experience in SEO trends, platforms, and audience targeting (desirable).
* Understanding of content that aligns with Metro brands.
* Proven skills in identifying and occasionally writing high-quality stories.