Shangri-La Hotel, The Marina, CairnsShangri-La The Marina, Cairns is a luxury five-star hotel located beside Marlin Marina and Trinity Inlet in the heart of Cairns.
With 255 guest rooms, 18 function venues and extensive food and beverage facilities, the hotel is part of a leading international company with more than 100 hotels and resorts worldwide.The RoleShangri-La The Marina, Cairns is seeking a passionate Marketing Communications Manager to join our talented team at Cairns waterfront resort.
In this role, you will have the opportunity to work across a range of B2B and B2C business units, including accommodation, Events/Conferences, Food & Beverage and Corporate, to develop and execute cutting-edge marketing campaigns that drive consumer conversion and assist Shangri-La The Marina, Cairns to achieve business goals.Being part of a regional marketing team, you will be responsible for identifying, developing, and implementing marketing strategies across multiple platforms and channels for both domestic and international markets, business and leisure.
You will have the freedom to explore and present innovative ideas that align with the Shangri-La brand standards, while also supporting the hotel's overarching objectives.As an inspired manager, you will work closely with the leadership team, Marketing Coordinator and regional marketing team to evaluate the effectiveness of our marketing and communications initiatives and with your creative and strategic mindset, consistently enhance marketing communications efforts.If you are an enthusiastic and results-driven marketer with a passion for hospitality and a desire to work with a world-renowned brand, this could be the perfect opportunity for you.Core responsibilities:Collaborate closely with the marketing team on property and at regional office to drive the resort's performance and create outstanding results across all marketing channels to maximise revenue opportunities and conversion.Create, craft and execute a resort marketing strategy that reflects Shangri-La's strategic plan, business planning, and overarching global brand.Elevate the performance of digital campaigns, drive conversion, and achieve resort business goals by providing valuable contributions to owned/earned, organic/paid targeted efforts.Create and execute highly effective PR strategies for each business unit, delivering exceptional results quarterly to drive business growth and elevate profile.Create compelling content across multiple channels, drive traffic and engagement, anticipate market trends, and boost business performance.Management and production of shoots for successful campaigns, from photography and videography, encompassing professional and in-house content.Responsible for the creation of compelling and meaningful messaging and copy across marketing channels to contribute to a strong overall performance.Idea generation and identify partnerships to drive results and boost brand awareness for the resort.About You:Minimum of 5 years experience in a Marketing and Communications roleA Business or Arts Degree in communications, public relations, marketing or related disciplineCreative and open-minded and takes ownership and responsibility for projectsA true drive to hit goals, meet objectives and deliver successStrong creative copywriting skills combined with excellent communication capabilitiesHigh attention to detail and ability to juggle multiple tasks in a fast-paced environmentHotel/Resort or luxury brand experience will be looked upon favourably, but not essentialWhat's in it for you:The opportunity to work at an iconic Cairns luxury hotelCareer progression and development opportunitiesDiscounted city car parkingDry cleaning allowanceDuty meals provided in fully staffed and maintained staff canteenCBD location on the Cairns waterfrontAccommodation discounts with the groupShangri-La Academy for professional development and learningOther Staff discounts, offers and more!Only candidates with the right to work permanently in Australia will be considered for this position.If this position sounds like you, please send resume and covering letter detailing relevant experience.
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