As a PR Account Manager OR Senior Account Manager, you have a good understanding of what it takes to make and land a good story. Specific and in-depth theoretical and technical knowledge of consumer and corporate communications, PR, social media and how they integrate into digital marketing industry; content marketing industry; marketing theories.
A strong understanding and media contacts within the Australian media landscape, society and business landscape including clients and customers; sector; and ethical practice and social responsibility.
SKILLS
* Ability to develop and implement effective integrated PR strategies.
* Proven ability to manage and mentor a team.
* Superior written and verbal communication skills.
* Expertise in media relations and securing media coverage.
* Ability to monitor, analyse, and report on PR and social media campaign performance.
* Strong project management skills, including budget and timeline management.
* Ability to stay updated on industry trends and adapt strategies accordingly.
* Strong analytical and problem-solving skills.
* Ability to work under pressure and meet tight deadlines.
* Proficiency in PR software and social media platforms.
* Creative approach to developing comms solutions.
* Prior experience working with ambassadors & influencers an advantage.
YOUR RESPONSIBILITIES
Relationships & Rapport :
* Manage and nurture client relationships, ensuring high levels of satisfaction and organic growth.
* Maintain a strong network including media, suppliers, prospective customers, etc.
* Collaborate with integrated teams on client campaigns.
Communications :
* Oversee day-to-day client projects ensuring the quality of work meets clients’ objectives.
* Research, write and distribute news releases, backgrounders, fact sheets, bios, newsletters, pitches, prepared remarks, program elements and stand-by statements.
* Organise, implement and oversee media events, press conferences / briefings, media tours and promotions.
* Stretch ideas for media coverage and greater share of voice across social and digital.
* Drive strong press office including media relations and news jacking.
Business Development :
* Participate in promotion of the business via marketing, advertising, networking and awards etc.
* Support new business acquisition through identification, networking and involvement in proposal development.
Participate as part of the team :
* Participate in developing accurate capacity forecast, client budgets, timelines and miscellaneous programs.
* Manage and mentor a team of comms professionals, providing guidance and support.
* Assist in sourcing and recruiting new staff members where required.
ABOUT YOU
* Has a genuine interest in clients, their organisations and industries, as well as the internal team.
* Goes beyond metrics to understand and focus on real-world impacts.
* Approaches their work and team with positivity, enthusiastic about comms and committed to achieving results.
* Honest and ethical in all dealings.
* Ability to understand and relate to clients' needs.
* Self-assured and able to present ideas convincingly.
* Able to handle stress and bounce back from setbacks.
* An innovative, creative thinker.
* Meticulous attention to detail in planning and execution.
* Takes initiative and anticipates client needs.
* Works well with others and fosters a team-oriented environment.
* Reliable and consistent in delivery of high-quality work.
MANDATORIES
* Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
* Minimum of 5 years of experience in public relations, with a focus on account management.
* Proven track record of successfully managing PR campaigns and client relationships.
* Experience in a PR agency setting.
* A minimum of 2-3 years in the Australian market (local candidates only).
* Integrated communications experience.
* Working rights greater than 6-months + 2-3 years local agency experience is required.
BENEFITS
* Strong focus on career progression, training, growth and development.
* Hybrid work environment (work from home three days per week).
* Birthday day off.
* YOLO days (extra leave per year).
ALL APPLICATIONS WILL REMAIN STRICTLY CONFIDENTIAL.
Email if you'd prefer to apply directly and request further information.
ONLY shortlisted candidates will be contacted.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Public Relations, and Writing / Editing
Public Relations and Communications Services
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