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A Competitive Salary | Discounts on Selected RACV Products
Great things start here
RACV is embarking on a transformational journey to deliver a cleaner energy future for its members and customers.
Our ambitions in the Cleaner Energy domain are enterprise-wide in scale and extend beyond the Victorian border.
RACV already has multiple initiatives in play across divisions and the Australian Auto Club network that need to be coordinated and delivered to maximise impact and deliver on our organisational objectives.
About the Opportunity
Reporting to the Senior Manager Home Energy Development and a member of the
RACV Energy team, theSolar Campaign Managerwill play a pivotal role in achieving RACV's solar sales and acquisition goals.
W
orking closely with the marketing, digital, analytics, content and residential and commercial sales teams, you'll drive the delivery of
the RACV Solar product and sales acquisition strategy, digital CX, sponsorship, events and promotions activity.
You'll also work closely with RACV Solar's delivery arm, Home Trades Hub Australia (HTHA).
Come along for a new journey
You'll be instrumental in supporting the solar acquisition strategy, here's a glimpse of what you'll be doing:
Input into and drive the delivery of the RACV Solar cross-channel acquisition strategy to achieve commercial and residential solar sales targets.
Develop and drive the solar campaign and offer calendar and coordinate execution for go to market activity for residential solar, through the RACV marketing, digital and solar sales teams.
Plan, scope, and lead the execution of sales-driving activity and product launches across multiple channels – digital, ATL, promotions and events.
Monitor website performance and drive opportunities to improve UX & lead conversion.
Plan and support the execution of events, sponsorships, and other local engagement activities
Coordinate the delivery of an integrated communications plan with RACV marketing and media & communications.
This includes but is not limited to internal & external comms activities, media production, content and social media activities.
Partner with the commercial sales team to act as the conduit between commercial customers and RACV's marketing & communication functions to deliver post-project activities (i.e.
media releases, case studies).
Deliver key insights that support the optimisation of marketing investment phasing and make recommendations to optimise the allocation of the solar marketing budget in conjunction with the marketing team.
Initiate analysis of campaign outcomes and performance versus lead, sales & revenue targets to identify opportunities to optimise activity and sales outcomes.
Initiate market and competitor analysis (metro and regional), channel mix, promotions & events/sponsorships.
Monitor and analyse campaign and promotions metrics, customer feedback, and market trends to identify areas for improvement and drive data-driven decisions.
What you'll need to be successful
Tertiary qualified with a business or marketing degree.
Minimum 5+ years solar marketing, campaigns and sales experience.
Deep subject matter expertise in residential and commercial solar (desirable)
A proven track record of driving growth, developing partnerships and delivering successful product sales campaign launches
Strong understanding of the residential and commercial solar market
Strong track record in the development of sales strategy and implementation of go-to market and promotions plans
Strong analytical and strategic thinking skills, with the ability to make data-driven decisions and assess trade-offs effectively.
Attention to detail, action orientated and exceptional time and prioritisation skills.
Sound knowledge of business case development, strategic development and budgeting processes, with clear and concise business writing techniques.
Strong communication skills, with the ability to adapt style to suit the audience and clearly articulate complex concepts.
Sound financial skills and budgeting processes
There's so much on offer when you join RACV with benefits including
Our flexible and informal work environment which helps bring balance between work and home.
Generous discounts on home and car insurance policies and RACV roadside care
Club Membership and great discounts across all RACV resorts
Discounts from corporate partners that are updated monthly
.
At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success.
We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business.
If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.
Submit your CV via the link below.
Note for Recruitment Agencies/Search Firms
This role is being managed by RACV Talent Acquisition and we will not accept unsolicited resumes/applications/candidate profiles from Recruitment Agencies/Search Firms.
Please do not forward content to our job posting email addresses or RACV employees.
RACV is not responsible for any fees and/or will not be held liable for any privacy or data breaches related to unsolicited resumes/applications/candidate profiles.
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