Marketing Executive Where do people love what they do, and being great at what they do? At Swisslog, that's where! Our teams are the heart of a world-leading Robotics company that's harnessing the power of technology to shape the future of intralogistics. The result? We're transforming performance and efficiency for customers across the globe, giving them the vital edge in their markets. Responsibilities You will have the opportunity to build strong relationships with external partners and collaborate closely with cross-functional teams to ensure the successful execution of marketing initiatives. You will have the opportunity to make a significant impact on our company's success, and we look forward to the innovative ideas and strategies you will bring to the role! What you'll do: Adjust the global/regional marketing plan to formulate local marketing strategy and approaches for respective markets Sparring partner for the global marketing team and local management team to discuss strategic direction Manage the marketing budget for ANZ and ensure optimal allocation of resources to achieve business objectives Implement and actively contribute to global marketing campaigns, including Account Based Marketing (ABM), locally adapted and implemented across ANZ; including email marketing, digital advertising, social media, and events to generate leads and increase brand awareness Collaborate with external partners to develop promotional activities that align with business objectives Analyse data and metrics to evaluate the effectiveness of marketing campaigns and provide insights to improve future campaigns Work closely with the sales team to ensure marketing efforts are aligned with sales goals and objectives Collaborate with marketing colleagues across the globe to ensure successful execution of marketing initiatives How does this translate into day-to-day tasks Organise Swisslog external events and trade shows, following corporate design guidelines Write and execute the media & PR plan Maintain and develop content of online media (website) and social media platforms Coordination and circulation of external marketing emails, nurture tracks and journeys via marketing automation and monitor the performance of different campaigns Manage the production of reference marketing assets (movies, case studies, etc.), building strong relationships with customers Perform and drive lead generation activities, share with the team and implement learnings to the next campaign Support the Business Intelligence team with market data, continuously perform competitors' analysis through further understanding of their websites and other channels; coordinate market intelligence with local sales team Function as Salesforce super user; ensure accurate data is maintained on the CRM system, provide management with correct data when required Success tracking and regular reporting of all marketing activities Application Requirements What you need to succeed 5+ years of experience in B2 B marketing ideally in a software / technology field A passion for robotics and automation Understanding of CRM systems Strong teamwork ethic Ability to influence and implement global marketing strategies Strong organizational and project management skills, with the ability to prioritize and manage multiple projects simultaneously Analytical mindset to measure the effectiveness of marketing campaigns and optimize future campaigns to determine the highest ROI Outstanding communication skills Demonstrated initiative and ability to work autonomously Attention to detail, follow-up, and accountability Be process-driven and willing to take ownership Ability to travel as part of the role What does success look like: Coordinated, well-produced campaigns that elevate our brand across ANZ, through close collaboration with Swisslog's Global marketing team Positive trend in Marketing Qualified Leads (MQLs) promoting a strong lead pipeline in ANZ #J-18808-Ljbffr