Job Title: Digital Technology Executive
Designation: Administrative Officer 6
Agency: Department of Tourism and Work unit Tourism NT
Hospitality
Location: Darwin or Alice Springs
About the Role
The Digital Technology Executive will work with the Digital Marketing Manager and the Marketing Technology Manager, utilising the Customer Data Platform (CDP) and Marketing Automation Platform to execute digital programs of work and build effective working relationships with internal business units and external agencies.
Key Duties and Responsibilities:
* Project manage CDP and marketing automation projects for Tourism NT, using external suppliers when required.
* Liaise with the marketing and content team on upcoming campaigns to establish digital technology requirements. This includes project scoping, strategy development, content testing, implementation, and project reporting.
* Orchestrate, execute, and optimise multiple streams of emails, including automated, campaign and promotion.
* Manage inbound and outbound integrations with the CDP, including the marketing automation platform, analytics platform, website, consent management platform, data sharing and advertising platforms.
* Analyse data to create audience segments, based off demographics, website and email behaviour and preferences.
* Continually optimise and report on the performance of our email marketing activities utilising digital analytics, experience testing and A/B testing.
* Manage and nurture relationships with teams to support technology use in marketing activities.
Selection Criteria
Essential:
* A minimum of 3 years' experience in a similar role, including data analytics or digital development.
* Technical skills in marketing automation and email marketing platforms such as Campaign Monitor or Marketo for automating marketing workflows, email campaigns and nurturing leads.
* Technical skills in customer data platforms such as Optimizely or Adobe RTCDP for cross-platform and systems integration plus audience segmentation, storage, and activation.
* Demonstrated digital project management experience and an understanding of methodologies including Agile, and the ability to manage multiple concurrent projects, including through external digital agencies.
* Skills in interpreting data and preparing insights and reports, using analytics tools, such as GA4 or Adobe Analytics, with an understanding of digital performance metrics.
* Excellent communication, collaboration, and stakeholder management skills.
* Strong work ethic coupled with a passion for digital marketing and technology.
Desirable:
* Experience with Contentstack, Adobe Experience Platform, Jira, Adobe Creative Suite, or similar platforms.
* Tertiary qualifications in IT, Multimedia, Digital Communications, or related disciplines.
* Demonstrated experience within the tourism industry or creative or digital agencies.