About UsWe exist to unleash the potential of every small business. We're building the future of small business finance and simplifying cash flow through our innovative platform.The RoleWe're looking for a Performance Marketing Specialist who will drive growth and develop smart strategies to attract new customers and improve conversions.Your Key ResponsibilitiesYou'll run paid marketing campaigns on platforms like Google Ads, Facebook, and others to hit revenue targets.You'll analyse user behaviour and website performance to uncover areas for improvement.You'll keep a close eye on key metrics like CPL, CPA, and ROAS to ensure everything's running smoothly.You'll test and tweak campaigns with A/B testing and creative updates across ads, landing pages, and visuals.You'll use data to make smart decisions that enhance user experience and boost conversions.You'll support our Conversion Rate Optimisation (CRO) strategy to help Prospa hit its marketing goals.Your Skills and QualificationsYou have solid experience in digital marketing, especially with paid media and biddable channels (Google Ads, Meta Ads, display campaigns).You're skilled at turning data into actionable insights and strategies.You can spot trends in campaigns and user behaviour and use that info to improve results.You understand marketing funnels and how to target the right audience.You have a test-and-learn mindset, always looking for ways to experiment and improve.You have excellent communication skills (both written and verbal).You're able to juggle multiple projects with attention to detail.CRM experience (Salesforce, etc.) is a bonus.Why Work with Us?We're committed to diversity and inclusion in our workplace.We offer flexible working options and top-notch office facilities.We provide ongoing training and development opportunities.We're passionate about making a positive impact in the community.