Join a dynamic energy provider in a fast-paced role, where you will drive the digital marketing strategy and execution across key digital platforms. Reporting to the Digital Experience Manager, you will play a pivotal role in developing and implementing content strategies that enhance customer engagement and achieve commercial objectives. This is a hands-on position with a strong focus on driving digital performance through effective use of digital channels, including websites, email, and social media.
About the role:
* Lead the digital marketing strategy across all online channels
* Drive content creation and campaigns for email, social media, and the company website
* Oversee the rollout of a new app version and manage the self-service portal
* Reposition the company's blog and implement quarterly e-newsletter strategies
* Develop and manage multi-channel digital marketing campaigns
* Use data to optimise digital content performance and engagement
* Manage digital content workflows from creation to publication
* Collaborate with internal teams to integrate digital marketing strategies
* Implement above-the-line and below-the-line campaigns to boost engagement
* Provide regular performance reporting and insights to drive improvements
About you:
* Tertiary qualification in marketing, communications, or related field, or equivalent experience
* Strong experience in digital marketing, particularly across websites, email, and social media
* Proven track record of developing and executing successful digital marketing strategies
* Experience in content management systems and digital campaign management
* Excellent communication and organisational skills to collaborate across teams
* Ability to manage multiple projects and meet deadlines in a fast-paced environment
* Data-driven approach to optimise content and digital marketing performance
* Proficient in digital tools such as email marketing platforms and social media management tools
* Creative problem-solving skills with a proactive approach to challenges
* High energy, adaptable, and thrives in a dynamic setting
Reference number: BBBH241097
Profession:Marketing, Communications & DigitalDigital & Search Marketing
Marketing, Communications & DigitalDigital & Search Marketing
Marketing, Communications & DigitalMarketing Communications
Company: Hudson Australia
Date posted: 11th Oct, 2024