First and foremost we hire people over skills, so if you're a team-player with a great attitude and high energy then keep reading.ABOUT US:Ringers Western is a fast-growing Australian eCommerce, founder-led, rural lifestyle apparel and footwear brand. From its inception on a cattle station in the Kimberley, Western Australia, the brand has developed into a regional workwear / rural-inspired apparel and footwear lifestyle brand. Providing quality clothing and accessories with an authentic style, the Ringers Western following is growing each day, with over 500k+ followers on social media platforms and more than 800k+ active customer base.We offer products that represent the iconic symbols of ringers and cowboys, catering to all hardworking Australians seeking reliable and quality apparel. With a commitment to design and quality, Ringers Western has quickly made a strong presence in the market.ABOUT YOU:As the Social Media Coordinator at Ringers Western, you will play a pivotal role in shaping our brand's online presence. We are seeking someone with a keen understanding of how to manage and direct social media channels, bringing a fresh perspective that aligns with our market and drives expansion into new audiences. Your role will involve not only creating compelling content but also actively engaging with our community, managing influencer relationships, and keeping our social platforms vibrant and relevant.Key Responsibilities:Manage and direct our social media presence, with a focus on growing our audience and entering new markets.Develop and maintain a content calendar, scheduling posts to maximize engagement and reach.Keep our social media channels up to date with the latest trends and relevant content.Analyze social media performance, using insights to refine content strategy and drive growth.Content Creation & Management:Develop and produce high-quality visual and written content for social media platforms, including Instagram, Facebook, TikTok, and YouTube.Contribute to the overall marketing team’s plans for shoots and assist with capturing and editing photography and videography that captures the essence of the Ringers Western lifestyle, including behind-the-scenes (BTS) content.Ensure that all content aligns with our brand’s identity and engages both our current and potential customers.Community Engagement & Customer Service:Engage with our audience through comments, messages, and direct interactions, ensuring a positive and responsive customer experience.Consistently provide an exceptional level of service in all customer interactions.Actively participate in and attend events to capture live content and engage with our community.Work closely with influencers and brand ambassadors to create collaborative content that resonates with our target market.Collaborate with the marketing and management teams to align social media efforts with overall brand strategy.Seek out and manage influencer relationships, ensuring alignment with our brand values and objectives.Bring a fresh view to our social media strategy, with a drive to push into new markets and attract new customers.Stay informed on industry trends and the e-commerce landscape to ensure our social media strategy supports business growth.Key Requirements:Proven experience as a social media manager/coordinator, preferably in the fashion, lifestyle, or outdoor industries.Strong understanding of social media platforms, algorithms, and best practices, with a keen ability to direct and manage these channels effectively.Proficiency in photography, videography, and editing software (e.g., Adobe Creative Suite) is not essential but will be highly regarded.Excellent written and verbal communication skills, with a strong ability to engage and build relationships with both customers and influencers.Creative mindset with the ability to generate fresh ideas and concepts that resonate with our market.Good understanding of the e-commerce industry and how social media content drives online sales.Strong organisational skills and attention to detail.Ability to work independently and as part of a team in a fast-paced environment.What We Offer:Competitive salary and benefits package.Opportunity to work with a passionate and dynamic team.A host of team perks, partner discounts and access to exclusive partnerships.
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