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About Us :
We are a family owned business located in Geelong, with a diverse range of business interests. Our businesses have a strong market presence in the sectors in which we operate, presenting a solid foundation for further growth.
We’re on the hunt for a dynamic Sales & Marketing Manager to lead our sales strategies, customer engagement, elevate our brands, and manage our team to get the message out.
The Role :
As the Sales & Marketing Manager, you will be managing the complex task of developing a voice in the market for each of the company's brands, each operating in distinct sectors.
To get the message out to existing and potential customers, you will take line management responsibilities for a sales team that includes telemarketers, territory representatives, and key account managers. Our goal is to grow this team further, with the appointment of Sales & Marketing Manager being integral to our creation of a new sales approach that clearly manages the balance between CAC and lifetime customer value.
With this appointment, we are looking to add a level of new skills and managerial professionalism in sales and marketing execution, and to develop the sales team to create consistent and predictable improvements to our business over time. This is a hands-on role that requires a broad range of skills, not only in people management and direct sales execution, but also in the creation of a marketing calendar and the accompanying content and messaging that is reliably delivered to the market.
Key Responsibilities :
* Line management of the sales team, from telemarketing to strategic clients.
* Commercial management of the sales budget and oversight of Customer Acquisition Cost.
* Managing a marketing calendar based on strategic goals of the business, ensuring that every effort is made to align sales goals with our commercial objectives.
* Deeply understanding the markets we are in, and working with other teams to introduce new products or refine our service model.
* Content creation and creative output to support the Sales Teams outreach efforts and inbound lead generation.
* Provide content to our online department, where web properties and social media strategies are executed to support the sales team.
Key Qualifications :
* Proven experience in sales and marketing, with a strong track record in brand building.
* Demonstrated success in managing sales staff, with experience in managing telemarketing and cold calling.
* Strong understanding of digital marketing, social media, and traditional marketing techniques.
* Experience in creating your own sales pitches, strategies, and support materials.
* Excellent communication, negotiation, and relationship-building skills.
What We Offer :
* Competitive salary commensurate with experience.
* Bonus scheme for Team Success and strategic deliverables.
* Geelong location.
Only successful candidates will be contacted for further discussion.
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