Job ResponsibilitiesCollect market information to identify market needs, target markets, new markets;Conduct qualitative and quantitative surveys/research to understand target customer needs;Regularly update new trends/information in the market to timely adjust Marketing admissions strategies/plans;Brand Management:Support line manager to define market segmentation, target customer identification, and brand positioning;Participate in building brand identity & brand equity, standards to be followed for images and communication content to target customers (current parents, potential parents, students);Resolve trademark-related legal issues;Build up, manage, and produce content to maintain the school's official communication channels: Facebook, YouTube, Instagram, LinkedIn, Zalo, TikTok;Build, manage & operate website: Update school activity news, optimize user experience, make plans and execute to promote website rankings through keywords (SEO);Consult and manage the presentation of all platforms for exchanging information to parents under the operating responsibility of other departments: ManageBac learning platform, Online uniform store, etc.
;Continuously monitor and update news from all educational groups on social networking platforms to capture market trends and make appropriate predictions; respond to information that parents send to Marketing-managed social media platforms;Support to identify and handle communication crises (if any);Formulate strategies, plans, and deploy integrated marketing activities for enrollment;Participate in building communication themes throughout the school year using external or internal resources;Participate in defining strategy and plan multi-channel communication & marketing based on market situation, parents' needs, and actual service provided by the school;Implement marketing activities on digital platforms:Build up media content and images according to brand identity to promote the school;Select the form/channel to approach and deploy advertising activities: Facebook, Google, SEM, Native ad, Community group, advertising through email, electronic newspaper;Track results of advertising activities and continuously have appropriate optimization plans: change the communication channel, change the way ads are run, change the image/content;Implement traditional marketing activities:Moderate the production of publications serving traditional marketing activities and enrollment: Brochures, leaflets, fee schedules for all study programs;Deploy activities: Outdoor advertising, on-site advertising, printed newspapers, magazines, television stations;Management of communication activities (including communication activities of all other departments):Check and approve the style, presentation, and part of the communication text sent from the official communication channels of UTS;Synthesize and store all school communication content throughout the school year;Event organization:Planning, budgeting, and organizing marketing events;Planning, budgeting, and organizing Admission events;Participating in/hosting sponsored events;Support the organization of school's general events: Opening ceremony, closing ceremony, summer program;Filming, designing, and censoring publications/products for school-wide operation;Check the content of publications serving the activities related to parents and students: Parent handbook, service handbook, study handbook, forms, admission application, certificate of merit, insurance card, signboard system;Conceptualize print products for academic events (Banner, backdrop), film and build academic materials (e.g., Welcome G1 student series);General missions of management and administration:Consult and offer professional solutions under functional units;Organize, manage, and archive department's documents, information & data;Prepare reports relating to department functions & duties;Support other departments in fulfilling school-wide tasks when required;Other tasks directly assigned by the Board of Directors.Job RequirementsEducation: University Degree with Marketing/Business background is an advantage;Experience: Well-experienced with Marketing background at least 3 years and above; used to work in the Education industry is a plus;Specific knowledge/skill:Love working with students;Strong business mindset, analytical power, good communication and presentation skills;Have good sense of beauty;Good English at 04 skills;Energized, open-minded, and extremely proactive;Practical creativity and result-oriented;Passion for growth and strong time management skills to work in a changeable environment, manage workload and multiple projects;Responsible and honest at work;Careful and detailed with both words, numbers, and visuals.
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