Senior events executive

About Us

The Australian Football League (AFL) is a not-for-profit organisation that works tirelessly to enhance and grow the game of Australian Rules football. From grassroots to elite levels, we work together to put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs, and so much more.

We are committed to promoting and protecting the safety and wellbeing of children and young people in our care. To ensure this commitment is upheld, we undertake several screening processes, including ensuring the successful candidate for this position holds a valid employee Working with Children/Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.


About The Role

The Senior Events Executive is responsible for the successful delivery of a number of AFL and AFLW's major events, consisting of awards nights, corporate hospitality, public events, and match day events.

AFL major events calendar includes events such as Toyota AFL Premiership Season Launch, Anzac Day, Dreamtime at the 'G, Australian Football Hall of Fame, AFL Awards, Charles Brownlow Medal, Toyota AFL Grand Final Parade and Live Site, Footy Festival, Toyota AFL Grand Final events, and AFL Draft.

AFLW major events calendar includes such events as the AFLW Season Launch, AFLW Awards, AFLW Grand Final Eve Lunch, NAB AFLW Grand Final events, and AFLW Draft.

The Senior Events Executive will be given a portfolio of events across both the Men's and Women's competitions, as well as various other events throughout the year. This portfolio will change and evolve every two years. They will contribute to the development of the creative aspects of the Major Events Program. The Senior Events Executive is responsible for the leadership of an Events Coordinator who manages various events of their own, as well as assisting both the Senior Events Executives and Events Executives in the administration of their major events.


A Day In The Life Of


AFL Events – Event Management:

* Concept development
* Run sheet and production schedule creation and management
* Critical Path/Milestone planning
* Entertainment, including MCs, speakers, etc.
* Production of MC Notes
* Organise AV production requirements
* Identify and book venue and catering
* Corporate partner liaison and implementation
* Schedule and manage all event staff, including Event Hosts and Stage Managers
* Communicate and liaise with internal stakeholders
* Oversee the design and printing of all collateral
* Oversee content to be used as marketing collateral for public events
* Creation of full event budget, which complies with allocated amount, and management of budget
* Produce event debrief report, demonstrating the successes, areas for improvement, and guest feedback
* Guestlist management oversight


People Management – Event Coordinator:

* Day-to-day management and support of Event Coordinator
* Overseeing workload and event execution
* Providing guidance and assistance when required
* Conducting feedback loops in line with Events Executive's KPIs


Key Accountabilities:

* Manage event budgets and ensure effective resource allocation.
* Create event and organisation efficiencies with systems, processes, and procedures.
* Ensure that customer needs, requirements, and experience are considered and achieved throughout all stages of the event, from planning stages to wrap up.
* Deliver key internal departments and external stakeholders' objectives with a clear understanding of their requirements.
* Plan and deliver all events at an exceptional level and improve on previous years' feedback.
* Demonstrate the AFL Values in day-to-day work.


Our Ideal Team Member:


Core Competencies:

* Ability to efficiently establish an appropriate course of action to accomplish a goal.
* Ability to manage and coordinate a variety of activities simultaneously and within set timeframes.
* Ability to be creative and innovative to ensure events are always the benchmark.
* Strong attention to detail and administration capability.
* Able to control and maintain processes, people, and tasks.
* Ability to budget and allocate resources effectively.
* Strong verbal and written communication skills.
* Ability to establish and maintain effective relationships with internal and external stakeholders.
* Ability to remain effective when faced with changing tasks or responsibilities.
* Ability to manage people within a high-performance environment.
* Ability to run end-to-end events and production, including all elements within the process.


Mandatory:

* Demonstrated experience in the events industry.
* Demonstrated experience in running end-to-end events and production.
* Knowledge of event venues and production requirements.
* Budget management skills.
* People management skills.


Our Culture:

Please visit www.afl.com.au/careers/our-organisation


The Perks:

* Play The Day Your Way – a flexible approach to your working life.
* My Development – lean into the AFL's My Development program, consisting of on-the-job training, coaching, and mentoring, and formal learning.
* Play Well – access to our extensive Health and Wellbeing program, centered around our belief in a healthy body, healthy mind, and healthy workplace.
* My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts.
* AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy, and share the experience of our game with your family and friends.