Digital & Search Marketing Specialist
We are seeking a skilled Digital Marketing Specialist to join our team in Canberra.
Key Responsibilities
* Campaign Execution: Plan, implement, and manage digital marketing campaigns across various channels, including search engines, social media, and display advertising.
* SEO Optimisation: Conduct keyword research, optimise website content, and implement on-page and off-page SEO strategies to improve search engine rankings.
* SEM Management: Create and manage Google advertising campaigns, optimising bids, targeting, and ad copy to maximise ROI.
* Social Media Management: Develop and execute social media strategies to increase engagement, grow followers, and drive traffic to client websites.
* Content Marketing: Collaborate with the content team to create compelling and relevant content that supports campaign objectives and drives conversions.
* Analytics and Reporting: Monitor and analyse campaign performance using tools like Google Analytics, providing insights and recommendations for optimisation.
* Market Research: Stay up-to-date with the latest digital marketing trends, tools, and best practices, and apply this knowledge to improve campaign performance.
Qualifications
* Experience: Minimum of 3-5 years of experience in digital marketing, with a strong understanding of SEO, SEM, social media, and content marketing.
* Skills: Proficiency in digital marketing tools and platforms such as Google Adwords, Google Analytics, Semrush, Ahrefs software.
* Analytical Mindset: Ability to analyse data, identify trends, and make data-driven decisions to optimise campaign performance.
* Communication: Excellent verbal and written communication skills, with the ability to create compelling marketing content and reports.
* Project Management: Strong organisational skills with the ability to manage multiple campaigns and deadlines simultaneously.
* Creativity: A creative thinker who can develop innovative marketing strategies that resonate with target audiences.
* Team Player: Ability to work effectively in a collaborative team environment and communicate with cross-functional teams.
What We Offer
* Competitive Salary: We offer a competitive salary commensurate with experience ($80,000 - $110,000 per year).
* Professional Growth: Opportunities for continuous learning, professional development, and career advancement.
* Creative Environment: Join a vibrant and supportive team of professionals who are passionate about digital marketing and innovation.
If you're a digital marketing enthusiast with a proven track record of success, we'd love to hear from you. Please submit your resume and a cover letter outlining your experience and qualifications.