Benefits and perks
Huge pipeline for career development with a growing brand
Epic staff discounts on our product plus other businesses we’ve built strong community partnerships with
EAP to support our team wellbeing
You’re our biggest asset - start smashing your goals to be 1% better every day with complimentary access to our book library via Audible, and purposeful personal/professional development forums
Sweat with the community - we'll shout your sessions to network with fitness partners and attend events
Our story
LSKD is an Australian-owned and operated brand that prides itself in producing high-quality functional sportswear with a street aesthetic. Ever since our formation we’ve never been content settling for the norm; we’re constantly evolving and challenging the status quo, inspired by the restless few who influence style, shape the future and strive to be 1% better everyday!
What does my team do?
Our commitment to fostering a sense of community and connection is at the core of the Community Marketing team. Building brand and community which can be recognised as driving deep loyalty within our fitness communities and aligning them to our mission of inspiring them to be 1% better every day. We are creating a way to connect authentically with a broadly diverse group of people that are glued together through their collective passion for fitness and personal development.
The gig
Our Head of Community Marketing is a newly created role reporting directly to the Chief Retail Officer. This role is responsible for the Community Marketing Managers (CMMs), the Community Athletes and the National Events teams with 8-10 direct reports.
This role is pivotal in creating community marketing strategies that align with the LSKD mission and values to foster traffic growth, brand loyalty and a positive
community sentiment.
You will be directly accountable for ensuring our CMMs are elevating their store community programs and regional impact, as well as directing national events and the Local Athlete Programs. A large focus will be ensuring our store community programs are healthy and bringing the overall brand strategy to life
through athletes, events, gifting and other initiatives. You'll work collaboratively alongside all departments, and very closely aligned with Fitness Partnerships, Athletes and the Digital Marketing team.
Your key responsibilities, including yet not limited to:
Builds a strong community marketing strategy for 12-18 months with the IMM (Integrated Marketing Merchandise Calendar) at the forefront. Plan, execute, and evaluate external events, aligning backto the company annual brand campaigns that are fresh and engaging
Manage and lead the Community Marketing Managers by region, and the Events Managers
Deliver all events and initiatives on time and within budgets, and deliver to our community at a standard that creates long-lasting memories
Ensure there is clear communication about what is happening in the community department, aligning all events and activations to the Asana calendars and tasks, and is aligned to the IMM in a timely way
Lead and innovate the community athlete team and programs – ensures we are bringing on the right athletes, onboarding them well,ensuring the relationships are continually fostered
Stays connected through avidly sweating in the community through our 1% better program. Ensure to always keep your finger on the pulse of what’s happening in the functional fitness space, as well as up and coming trends
Monitor LSKD and other social media channels, forums, and other spaces to engage with and respond to community members. Ensure to capture content for socials to share on company socials weekly
Build and maintains relationships with external partners, event organisers, and key influencers
Collaborate with all functions in the wider business to ensure the success of the community marketing department
What will you embody?
The Ideal Team Player: You are Hungry, Humble and Smart
A Leader: Loves to lead, influence, and inspire others; motivates, empowers, develops, and directs people as they work
A quick decision maker that uses all information available
Adaptable: Thrives in uncertainty and can change priorities in a fast-paced environment
Resilience: Remains persistent, positive and above the line; recoversquickly from setbacks
Core Business knowledge: Can quickly understand and address business information (e.g., profit and loss statements, budgets and sales forecasts, retail strategy and approaches
Strong understanding of the Australian market
Exceptional communication and interpersonal skills
Creative thinker with a passion for building and nurturing communities
Ability to work collaboratively within a team and across departments
Thrives in ambiguous situations and can find solutions quickly
Act as an ambassador for LSKD, behaving in line with our mission and values
To give you the edge:
10+ years of leadership with 5 or more direct reports
Proven skills in managing a strong high performing and happy team
A strong background in community building, marketing, partnershipsand athlete management
Accomplished experience in business development, project management, event management and budget management
Evidence of driving growth beyond what appears possible that has the team and community at the heart of the execution
Able to vision, strategise and lead a plan to execution, and galvanise a team around it
Has worked for 2+ years in an omnichannel environment directly working with ecommerce and marketing teams
So what do you need to get the gig?
Turn this application upside down: blow it out of the water and show us why you want to be part of Australia's fastest growing brand!