Join one of Australia's Great Places to Work and the Best Place to Work for Women in 2024.
We are searching for an experienced and strategic Digital Specialist to lead and drive our digital marketing efforts to new heights.
This role will be responsible for managing the online journey.
You will have the opportunity to create, execute, and maintain digital strategy and campaigns across our platforms, focusing on campaign build, lead generation, budget management, and optimisation.
You will measure performance meticulously, identify trends and insights that inform strategic decisions and future recommendations.
In addition, you will also report on digital experience, evaluate it against set goals, and provide regular updates on insights and the industry changes to the wider marketing team.
As a member of our marketing team, you will work closely with cross-functional teams, including Operations, Business Analytics and IT, to create cohesive digital solutions that align with our strategic goals.
About Us Invest Blue is Australia's trusted home of great advice, offering holistic planning services across QLD, NSW, VIC, ACT, and TAS.
With over 400 team members, we're dedicated to empowering clients to live their best lives today while saving for future goals.
Our strength comes from delivering tailored, high-quality advice based on a consistent process.
At Invest Blue, we're not just dedicated to helping our clients live their best possible lives – we're equally committed to fostering an environment where our team members thrive.
You will find a very open and transparent culture, that you have every opportunity to share ideas and insights, and that others in the business are available to work collaboratively with you.
The growth of our business means there is never a dull day and that there is a long horizon for career development.
What we offer When you join the Invest Blue family, you gain access to a multitude of benefits, including:
A complimentary financial plan for your personal aspirations.An opportunity to work 9 days a fortnight as a full-time team member.Opportunity for hybrid working, and access to over 30 office locations across QLD, NSW, ACT, VIC and TAS.Upon completion of probation, your birthday as a day off to celebrate.Time off to volunteer for community initiatives or chosen charities.Participation in our annual "Celebrate the Wins" offsite conference and event, fully sponsored by Invest Blue.Continuous learning and development opportunities.Responsibilities Develop and execute a comprehensive digital strategy that supports client engagement, lead generation and brand objectives.Lead the design and optimisation of user-centric digital experiences across all platforms.Drive innovation through automation integration and staying ahead of advancements in AI technologies.Leverage A/B testing, stakeholder feedback, and behavioural data to refine digital experiences and improve conversion rates.Identify opportunities for innovation within digital channels, fostering a culture of continuous improvement.Ensure the end-to-end client journey is considered and that best practices are implemented at every touchpoint.Coordinate and deliver regular reporting on analytics, optimisation, and campaign performance, providing actionable insights.About You Strong expertise in SEM/SEO, with a proven track record of managing successful multi-channel campaigns.Proficiency in Google Analytics and other campaign management tools.Exceptional communication skills, with a collaborative and team-oriented approach.Detail-oriented, with the ability to prioritise and manage multiple projects in a fast-paced environment.Self-motivated and results-driven, with a proactive attitude.Qualifications & Experience A degree in Marketing, Digital Marketing, or a related field.Demonstrated success in managing performance marketing channels and achieving significant business growth.Experience overseeing digital budgets and optimising for maximum ROI.Proficiency in Salesforce and Account Engagement CRM systems is an advantage.A passion for fostering financial literacy and great advice.Remuneration is dependent on the level of education and experience and will range from $70,000 - $90,000 inclusive of superannuation.
Your application will include the following questions:
Which of the following statements best describes your right to work in Australia?How many years' experience do you have as a Digital Specialist?Do you have experience with Search Engine Optimisation (SEO)?Do you have lead generation experience?Do you have experience with Search Engine Marketing (SEM)?Which of the following content management systems (CMS) do you have experience with? #J-18808-Ljbffr