About The Role
We're seeking a Digital Marketing Manager to partner with a leading Health and Wellness brand in Australia and New Zealand.
This strategic role will oversee the AU & NZ Digital & eCommerce function, working closely with the Head of Marketing to develop and implement digital marketing strategies that drive growth and enhance the company's online presence.
Key Responsibilities
* Oversight of all eCommerce performance across multiple websites and brands
* Leadership of the Performance Marketing paid media strategy and plan development
* Expertise in performance media channels: Paid Search, Paid Social, Display, and Affiliate Marketing; budget management and KPI target achievement
* Overseeing CRM, Email Marketing, and Loyalty initiatives
* Local digital plans, audience recommendations, campaign delivery, optimization, and performance reporting ownership
* Agency management for campaign delivery and optimization
* Collaboration with brand and product teams to share best practices and leverage learnings
* Close work with the Brand team to ensure efficient campaign message mapping across channels and audiences
* Leadership, mentorship, and coaching of a high-performing digital marketing team
Key Skills Required
* Prior experience in Digital Marketing, preferably in a fast-paced retail or FMCG D2C environment
* Strong commercial focus with sales results delivery
* Experience with Google Analytics and data capture/presentation abilities
* Ideal experience in a matrix organization
* A positive attitude, solutions-focused, and collaborative approach
* Ability to build strong relationships with internal stakeholders and external suppliers
Benefits
* Genuinely unbelievable work culture
* South Yarra location
* Generous staff discounts
* Work from home opportunities
* Chance to shape the digital marketing strategy and make a significant impact on the brand and company
* A supportive, fun, and collaborative working environment
* A competitive salary pitched between $130-$150K Base + Superannuation
About the Company
We're an exciting Health & Wellness FMCG brand with an amazing story and phenomenal growth. As a Digital Marketing Manager, you'll have the opportunity to take ownership and drive business outcomes in a commercially focused environment with a proven track record.
How To Apply
To apply online, please click on the link below. Ensure your application is submitted through the relevant link for tracking purposes.