Job Title:
Lead PR Team for Tasmania Tourism
About the Role:
We are seeking a strategic PR/earned media leader to lead our PR team in telling Tasmania's brand and destination story authentically through effective earned media coverage and brand activations.
Your Responsibilities:
* Develop international and domestic PR strategies to connect visitors culturally and emotionally with Tasmania's tourism brand and destination.
* Inspire and coach your team to challenge category norms and deliver high quality, brand aligned earned media outcomes.
* Build and foster strong relationships with internal and external stakeholders to ensure positive and productive results are achieved by Tourism Tasmania's PR program.
Key Skills and Experience:
* Highly experienced consumer marketing professional with a focus on PR/earned media.
* Strategic thinking, creativity, responsiveness, and effective communications.
* Ability to inspire and develop your team, coaching and mentoring for their personal growth while delivering value to the organisation via efficiency and effectiveness.
How to Apply:
Please submit your application including a maximum two-page statement of claim against the 'what you need to have' within the Statement of Duties and your current CV.