Job Title: CRM & Loyalty Analyst
Join the Spotlight Retail Group's Digital Marketing team as a CRM & Loyalty Analyst in a hybrid role offering career progression, discounts, profit share, and more.
About the Role
Reporting to the Group CRM & Loyalty Manager, you will leverage data to drive impactful decisions, analyzing campaign performance, customer lifecycle, and loyalty programs. You will support key teams including Performance Marketing, Social Media Marketing, and Insights & Analytics.
Key Responsibilities:
* Campaign Analysis & Optimization: Analyze campaign performance, forecast results, and provide recommendations for optimization.
* A/B Testing & Experimentation: Create, manage, and execute campaign A/B testing initiatives and analyze results.
* Customer Lifecycle Insights: Identify key metrics (e.g., CLV, churn) and develop growth strategies across customer lifecycle stages.
* Loyalty Program Performance: Analyze program performance, recommend pricing/rewards, and implement fraud detection measures.
* Data-driven Insights: Translate data into clear, actionable insights and presentations.
* Data Analysis & Reporting: Analyze business performance, produce regular reports, and build automated dashboards (Power BI, Snowflake).
* Cross-functional Collaboration: Work closely with Insights & Analytics, IT, E-Comm, and other teams.
* Stakeholder Management: Build and maintain relationships with internal and external stakeholders.
* Projects Participation and Support: Participate in projects related to new CRM & Loyalty capabilities (e.g., One MarTech, VMS).
About You
You should have a Bachelor's degree in a relevant field (Marketing, Analytics, Mathematics, Statistics, etc.). You must have 2-4 years of experience in analysis and 2-3 years of experience in Snowflake & Power BI. Your technical skills include Excel, PowerPoint, Database software, SQL, CRM Platforms (Insider), and Google Analytics 4. You are strong in analytical and problem-solving, excellent in communication, project management, and teamwork.
What's in it for You?
As a CRM & Loyalty Analyst at Spotlight Retail Group, you will enjoy an excellent salary, profit share, discounts, work flexibility, and great location at South Melbourne. You will also receive training and mentorship, a supportive working environment with career opportunities across SRG, and a varied, exciting, and ever-evolving retail environment.