Melbourne is a major cultural and sports hub in Victoria. At RACV Head Office, we offer Permanent Full Time positions with Hybrid Working options. You can earn a Competitive Salary and enjoy Discounts on Selected RACV Products.
About the Opportunity
The Leisure Marketing team at RACV develops and delivers strategic marketing plans across the Leisure portfolio. This includes driving acquisition, engagement, and strengthening relationships with existing Members and customers through proposition development, marketing strategy development/optimisation, and Member and customer engagement/utilisation.
Responsibilities:
* Develop marketing communications plans and briefs (under guidance, where appropriate) for implementation across owned channels.
* Coordinate the production of creative and promotional offer elements of the Travel News eDM, ensuring sign-off from relevant parties, including product, legal, and compliance teams.
* Support Marketing Managers and Marketing Consultants in executing marketing communications, including writing promotional offer copy.
* Develop collateral as needed to support our leisure portfolio, with a focus on RACV Resorts.
* Track campaign progress, continually optimise and refine (as necessary), and report performance across lead indicators on a weekly and monthly basis.
Requirements:
* Experience creating emails through Salesforce Marketing Cloud.
* At least 2 years of experience in marketing email coordination.
* A good understanding of consumer marketing, preferably with Leisure specialism.
* Strong campaign development and execution skills, with experience across a range of marketing channels.
* High-level stakeholder management experience and displays resilience.
What We Offer:
We provide a flexible work environment, generous discounts on home and car insurance policies, and RACV roadside care Club Membership. You'll also receive great discounts across all RACV resorts and benefits from corporate partners.