Overview
Do you want to help enrich the lives of learners worldwide?
At RM, we’ve been pioneers of education technology since 1973. We provide technology and resources to the education sector supporting over 10 million students around the world. We work with 28,000 schools, nurseries, and education trusts in 115 countries to deliver customer-centric solutions that improve education outcomes worldwide.
What we do helps learners at all stages of their lives, from preschool to higher education and professional qualification. We partner with schools, examination boards, central governments, and other professional institutions to enrich the lives of learners.
At RM, we’re on a mission to improve lives through the power of learning. We’re a leading global learning organization and one of the world’s largest and most respected assessment software solutions providers, supporting some of the most reputable global brands and more than a million learners each year. Our goal is to provide highly effective and flexible high-stakes assessment solutions to support and develop both the individual and organizations.
We are extremely proud of our heritage and people. Our amazing positive, transparent, and collaborative culture sets us apart, which is why RM Assessment continues to thrive and grow to unprecedented levels while we are on our unbelievably exciting transformational journey. We are committed to building a diverse workforce and creating an inclusive and welcoming environment for all.
Responsibilities
This is a new role and is critical to our key strategic growth objective of doubling revenues in the next 3 years. Reporting to the Senior Business Development Manager, the Sales Development Representative (SDR) will be responsible for growing a global market pipeline and building intelligence across multiple sectors employing both strategic and tactical sales prospecting methods.
The role will be new-logo business focused and will work within a highly collaborative business development team, directly responsible for creating qualified opportunities and building a sales pipeline that reflects our huge ambitions and exciting market opportunities.
You will have support from colleagues across the business from day 1 to create compelling propositions tailored to meet the unique needs of customers. On a day-to-day basis, you will be working closely with BDMs, Pre-Sales, and Marketing colleagues.
Main Responsibilities
1. Accountable for proactively identifying, qualifying, and nurturing leads to generate global pipeline across all defined sectors.
2. Accountable for employing various tools including Cognism and Hubspot as part of direct outreach programs to identify and generate potential new sales opportunities.
3. Accountable for building and evolving a weekly, monthly, and quarterly multi-layered activity-based prospect generation plan.
4. Identify the needs of prospects and advise appropriate solutions.
5. Set up qualified meetings between prospects & BDMs following world-class qualification.
6. Work with marketing colleagues to develop agile lead generating marketing campaigns aligned to outreach programs.
7. Build sector-specific Persona and DM mapping & develop appropriate content to align to roles & pain points.
Commercial & Financial
1. Achieve monthly leads creation target.
2. Achieve monthly BDM meetings target.
3. Achieve monthly suspect & prospect pipeline creation target.
4. Conduct ongoing market research and support building of global TAM data.
5. Build and share ongoing market intelligence on competitive commercial landscape.
Customer Delivery and Satisfaction
1. Build long-term, trusted advisor relationships with prospects to qualify leads as sales opportunities.
2. Accountable for clearly defined and well-prepared BDM introductory meetings to ensure we delight every prospect at the discovery phase.
Process, Controls, and Governance
1. Using compliant and accurate contact data at all times.
2. Employ CRM, sales enablement tools, and sales intelligence to improve processes and critically opportunity conversion.
Experience
1. Minimum of 3 years new logo prospecting sales experience, ideally in B2B solutions.
2. Demonstrable consistent and successful track record in target achievement including pipeline development and contract conversion levels.
3. Demonstrable active listening, assertiveness, creativity, and curiosity.
4. Demonstrable knowledge and success of multi-layered sales pipeline development techniques including persona mapping.
5. Strong ability to develop and manage prospect relationships at all levels, including C-suite, and to effectively influence senior internal stakeholders.
6. Ability to work independently but within a team dynamic framework.
7. Strong communication skills applicable through multiple channels (written, spoken, workshops, presentations).
8. Drive to develop and elevate within the Business Growth team.
9. CRM proficiency.
10. Experience of working in the technology sector, ideally within EdTech desirable but not essential.
11. A network within the education space, ideally within the qualifications sector would be desirable but not essential.
What's in it for you?
At RM, we have "My Work Blend @RM" which provides office-based colleagues with multi-location and hybrid working options to suit them. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres, or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.
As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance, and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment, or take part in our cycle to work scheme.
To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. We also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at recruitment@rm.com.
Unfortunately, we are unable to offer sponsorship for this role.
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