We are seeking a creative, driven and talented full-time Crypto Journalist to join our expanding, multi-skilled marketing team based in Sydney.
Your key responsibilities will include:
* Research and report on breaking news stories that impact the cryptocurrency industry globally and locally via our blog and social media.
* Writing articles for our blog and socials, including technical financial content.
* Identifying topics and writing scripts/content for our YouTube videos and podcasts.
* Monitoring and researching financial markets and trends.
* Assisting with marketing strategies and goals.
* Assisting to prepare media releases.
* Developing and implementing comprehensive social media strategies, focussed on breaking news, community engagement and driving brand awareness.
* Creating, curating, briefing and scheduling engaging content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and TikTok (design resources will be available).
* Ensuring consistent MoM growth of organic reach and engagement across the blog and all social media platforms.
* Monitoring social media channels, responding to comments, messages, and reviews promptly, and fostering meaningful interactions with our audience.
* Collaborating with the marketing team to develop visually appealing and cohesive content that reflects our brand's unique identity and position in the market.
* Planning and executing social media campaigns, contests, and promotions to drive brand awareness, engagement, and customer acquisition.
* Working closely with our partners (including the Sydney Swans) to run social media brand collaborations to further drive brand awareness.
* Analysing metrics and performance data to track KPIs, identify trends, and optimise strategies for improved reach and engagement.
* Coordinating with influencers, UGC creators, and partners.
* Ensuring all content is aligned with both our written and visual brand identities.
About you
Skills and experience we are looking for:
* Background in modern journalism.
* Live and breathe media monitoring and social media.
* A strong interest in and knowledge of cryptocurrencies and the crypto ecosystem is essential.
* 2+ years’ experience in a similar role.
* Proficiency with CRMs and social media management tools, analytics platforms, etc.
* Must have experience in the marketing and promotion of well-established brands/or have social media side projects with a strong following and engagement.
* Ability to work with allocated budgets.
* Ability to confidently deal with brand partners and stakeholders.
* Excellent written and verbal communication skills.
* Creative thinking with the ability to generate innovative content ideas.
* Highly organised and efficient time management skills.
* Meticulous planning and attention to detail.
* Tertiary qualifications in Journalism, Marketing and Communications or similar.
* Excellent interpersonal skills and the ability to build strong relationships.
What we offer
* Competitive salary - (salary range $80,000 to $100,000 + super)
* A challenging and rewarding role in a fast-paced and dynamic industry.
* A winning, fun, hard-working team.
* An international work environment where your opinion counts.
* Ongoing learning and support.
* Great career development opportunities in a growing company.
Join a fun, smart and motivated team that’s passionate about making crypto accessible to everyone. If you are a strategic thinker with a passion for building and managing brands in the crypto industry, we encourage you to apply for this exciting opportunity.