The Loyalty & CRM Manager plays a pivotal role in developing and implementing customer loyalty and customer relationship management strategies for this Fashion Client.Based in Melbourne, this full-time position involves leading the design, execution, and optimisation of Loyalty & CRM initiatives to drive customer retention, engagement, and lifetime value.Key Responsibilities:Develop and manage the customer loyalty program, including compelling offers, rewards, and VIP engagement activities.Oversee the end-to-end CRM lifecycle, from data collection and segmentation to campaign planning, execution, and performance measurement.Leverage customer insights and analytics to enhance the customer experience and drive loyalty.Lead the creation of personalised, multi-channel marketing campaigns that nurture customer relationships and encourage repeat business.Collaborate with the marketing, digital, and product teams to ensure a cohesive, customer-centric approach.Monitor campaign performance and optimise strategies based on data-driven insights.Stay up-to-date with industry trends and best practices in loyalty and CRM.Requirements:3+ years of experience in a Loyalty or CRM-focused role, preferably within retail or consumer goods.Demonstrated success in developing and executing customer loyalty programs and CRM strategies.Proficient in customer data analysis, segmentation, and campaign optimisation.Excellent communication and stakeholder management skills.Strong project management skills and ability to juggle multiple priorities.Passion for customer experience and deep understanding of customer behaviour and expectations.Previous experience working with Salesforce systems.What We Offer:This fashion business provides a rewarding work experience, including:A collaborative, supportive team environment.
#J-18808-Ljbffr