This is an exciting full time permanent opportunity for an experienced marketing professional who is ready to drive our digital strategy and transform the online customer experience. Based in our national office in Toowong, our Brand Experience team are tasked with developing, implementing and managing Home Instead's national brand strategy. You will be leading the evolution and progression of the digital execution and bring new, fresh ideas to drive the online presence and performance for our network.What's in it for you? Hybrid working model – work from home up to 2 days per weekFlexible working hoursPaid birthday day offPaid volunteering, emergency services & military reserve leaveContinued learning and development through our learning system and Immersion ProgramThe role Develop and execute all facets of the National Marketing ProgramManagement and development of digital marketing channels including website and CRM systemSupport the Senior Marketing Manager with management of all brand digital channels including creation of assets for eDM's, Local Area Marketing & RecruitmentCommunicate and manage key stakeholders such as Digital Agency, Cloutly (digital review platform provider), Web DeveloperManage newsletter development and circulationUnderstand key digital marketing performance metrics and tracking tools to provide market research, forecasts, competitive analysis, campaign results and trendsAnalyse trends across our brand and industry and fearlessly drive strategic thinking and creativity.About youTertiary qualifications in marketing/communications with a specialisation in Digital MarketingDemonstrated ability in CRM platforms - such as SugarMarket, Sales Force or MarketoExtensive experience in developing & managing WordPress websiteExtensive knowledge of core performance channels such as Google Ads, Facebook Ads and Display advertisingBe results driven with demonstrated understanding of performance marketingExceptional project and time management skillsBe accountable, driven, self-motivated and outcome focusedA demonstrated interest and empathy in working with older people and supporting Home Instead to change to the face of ageing.We are a leading global brandHome Instead help with a range of personal and lifestyle needs while providing welcome companionship. Our services include assistance with personal care, light household duties, meal preparation, medication reminders, transport to appointments, shopping and social outings. We take personal responsibility for providing the best in-home care and support to meet our clients' needs and are committed to addressing the individual and national challenges of Australia's ageing population. Established in 1994, Home Instead now provides care across a network of over 1200 offices around the world.In Australia, at Home Instead our national network of independently owned and operated offices are committed to changing the face of ageing by enhancing the lives of ageing adults and their families. To us, it's personal.