As an Initiative Lead - Head of Migrant Segment, you will play a key role in shaping and driving the enterprise segment plan to increase ANZ's share of Migrant MFI by acquiring, engaging and retaining new Migrant customers.
This newly created role is essential to the bank's ability to meet its ambition to be truly customer centric, making it indispensable to ANZ's long-term success and market leadership in a rapidly evolving financial landscape.
Banking is changing and we're changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you'll be building your future, while helping to build ours.
Key Responsibilities:
1. Collaborate across a broad and diverse, strategic senior stakeholder group – within Customer Engagement, the Retail division and the wider Enterprise – to ensure alignment, effective resource allocation and strategic integration.
2. Act as the conduit between business stakeholders and the broader marketing and digital functions.
3. Partner across Retail (Classic and Plus) and the broader Group to shape the long term vision for the segment, develop the strategic capability roadmap required to win at each stage of the Migrant customer lifecycle.
4. Establish strong program governance (performance metrics and execution) and ensure delivery is executed across various teams.
5. Play a pivotal role in focusing teams and stakeholders on the biggest growth opportunities, building the business case and driving performance outcomes, efficacy and commerciality of the programme.
6. Lead the development of Migrant segment propositions and marketing strategy, partnering across the Marketing function to deliver the GTM plan.
7. Work with product partners to design and deliver product features that are bespoke to our Migrant customers.
Requirements:
* Strong experience in direct-to-consumer banking in strategic marketing / project management / product management.
* Proven commercial acumen, and an understanding of portfolio economics/financial levers.
* Extremely well-developed skills in the execution of cross-division business strategy – along with a pragmatic and iterative approach to delivering real impact and finding common enablers across multiple pools of demand, especially in cost constrained environments.
* Proven expertise leveraging analytics and customer behavioural insights.
* Worked in ambiguity, and large complex regulatory environments.
* Demonstrated strategic thinking.
* Brilliant communicator.
* Digitally and data literate with a passion for innovation and creating what's possible.
* Demonstrated ability to contribute to problem solving, contributing to finding business solutions.