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Managing Consultant of Consumer, FA Talent - FESCO Adecco Industry: Lifestyle Products from USA Location: Sydney Overview: Be responsible for creating and executing marketing strategy, annual plan and marketing activities for Australia & be marketing and brand guardian and consultant for New Zealand with an aim to continue to build up the premium brand position and support aggressive business growth.
Responsibilities: BRAND MARKETING: Develop and implement marketing strategy and annual plan for Australia to support aggressive business growth Develop impactful marketing campaigns to increase brand/new product exposure & consideration, and driving traffic to relevant EC platforms & DTC Manage brand-owned social media to continue to drive brand engagement Drive & explore community marketing to reach targeted consumers and drive engagement.
OTHERS: Provide local consumer insights to APAC PD/Marketing team Manage and control marketing budget Manage & coach agencies Criteria: Bachelor's degree in business, marketing, literature, or related field More than 7 years marketing experience, preferably with consumer goods/lifestyle brands/sport goods background, with a specific emphasis in brand strategy, digital/social media marketing, marketing campaigns, trade marketing or agency roles Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries: Retail and Sporting Goods Manufacturing #J-18808-Ljbffr