1. Luxury Travel Brand
2. Hybrid working arrangement
3. $85,000 package
About the Company
This client is a Global Luxury Travel brand who are seeking an experienced Copywriter to join their team. You will be responsible for producing high-quality editorial content and curation of messaging and copy for advertising, brochures, magazines, online, social, blogs, TVC and video scripts.
Day to day activities
4. Develop copy, advertising, scripts and content
5. Work with a network of established travel writers for support on key content projects
6. Produce high-quality copy and content producing brochures, eBrochures, destination guides and website content, working closely with the product and marketing teams
7. Produce copy, proofing and editing for all marketing materials across multiple media channels including stakeholders both internal and external; Including but not limited to DMs, eDMs, advertorials, campaign info, advertising, TVC scripts and videos etc
8. Produce and develop copy for advertising materials, adapting copy style and content to suit the advertising formats and visual narrative. Including but not limited to brand, tactical and advertorial formats for print and digital channels
9. Produce and develop storyboards and scripts/supers/copy for videos, TVCs and social content formats, working with the video content team
10. Copywriting and storytelling for social channels, working with marketing and digital teams and the Content Centre
11. Receive and interpret briefs from the marketing, sales and product teams
12. Review and edit materials for multi-channel execution
13. Work closely with the marketing and design teams to produce copy for compelling on-brand campaigns
14. Research, conceptualise and write original content
15. Develop brand and product messaging and translate this into master guidelines for brand copy and hero copy bank for marketing programs working with the Content Centre and brand marketing teams
The ideally candidate
16. A minimum of 3 to 5 years of relevant copywriting, journalism, or content marketing experience with demonstrated success
17. Experience working for a travel or luxury brand, or in travel journalism is desirable
18. Exceptional writing skills including excellent grammar, proofing and editing skills
19. Experience in, or exposure to, developing content for digital programs (online, digital marketing, CRM and social)
20. Proven stakeholder relationship-building, respect and rapport
21. A very high attention to detail and strong organisational skills
22. Be able to develop authentic, accurate, compelling, creative and persuasive marketing copy
23. Thrive in fast-paced entrepreneurial environment with the ability to produce work fast and of high quality
24. Manage a complex workload and work to tight deadlines, under pressure with a dynamic team.
25. Experience with Microsoft office
Desirable
26. Experience with Adobe InCopy
For a confidential discussion