Attention: Marketing Mavens, Brand Builders, and Growth Gurus! Are you tired of cookie-cutter marketing strategies that barely move the needle? Sick of playing it safe with bland campaigns that put your target audience to sleep? Ready to sink your teeth into a role where you can truly make your mark and watch a brand rise like perfectly proofed dough? If you're nodding so hard your neck hurts, keep reading. This opportunity is hotter than our ovens at 6 AM. The Scoop One of Melbourne's most exciting artisan bakeries and our thriving wholesale division are on a mission to revolutionise the Melbourne bakery scene. We're not just about killer croissants and show-stopping sourdough (though we crush those too). We're building a brand that's as addictive as our cinnamon scrolls. But here's the thing: We need a marketing mastermind to take us from "that cute local bakery" to "OMG, have you tried them yet?!" The Role: Marketing Manager Extraordinaire This isn't your average marketing gig. We're at a pivotal moment with our upcoming store launch and ambitious growth targets. We're looking for someone who can hit the ground running and drive immediate results. You'll be the master chef behind our entire marketing strategy, making independent decisions and driving execution from day one. Your Mission (Should You Choose to Accept It): Become the Guardian of our Brand: Roll out a brand strategy so irresistible, it'll make our pastries jealous. You'll be the guardian of our unique voice and make sure it's consistent across every touchpoint. Master the Art of Data-Driven Decision Making: We're not about guesswork here. You'll implement systems to track our performance in real-time and use those juicy insights to guide our strategy. We're on a track to grow in 2025, and need someone who can develop and execute strategies to hit these numbers. Create Content That's Fresher Than Our Bread: Oversee the creation of scroll-stopping social media posts, mouth-watering product photos, and video content that'll make our followers hit that share button faster than you can say "focaccia." Plan Campaigns That'll Have Melbourne Buzzing: Oversee all marketing campaigns across various channels (digital, social, print, etc.). From seasonal promotions to product launches, you'll be the brains behind campaigns that drive foot traffic, boost sales, and get people talking. Expand Our Empire: Help us evaluate new revenue streams like online ordering and catering. You'll be key in planning our new store launch strategy (spoiler alert: it's gonna be big). Foster Partnerships Sweeter Than Our Cinnamon Scrolls: Identify and manage influencer partnerships. You'll also manage PR efforts, media relationships and collaborations to keep us in the spotlight. Keep Us Ahead of the Game: Stay on top of market trends, conduct competitor analysis, and keep us one step ahead in the ever-evolving world of bakeries and cafes. Collaborate with Our Kitchen Wizards: Work closely with our bakers and operations team on new product development. Your marketing magic will help turn their culinary creations into the next big food trend. Build Your Dream Team: Source and engage appropriate contractors or freelancers for specific projects (e.g., graphic designers, copywriters, photographers). You'll be the conductor of a symphony of creative talents. The Ideal Candidate (AKA You): You eat, sleep, and breathe marketing strategy. Your brain is constantly bubbling with creative ideas. You're a master juggler, able to handle multiple projects without breaking a sweat. Data excites you. You know how to turn numbers into actionable insights. You have a track record of growing brands and can show us the receipts. You're a natural leader, able to inspire and guide contractors to deliver high-quality work consistently. Bonus points if you have experience in the food industry or previous success in driving significant Instagram growth and engagement Requirements: Creativity in spades (your ideas are as fresh as our daily bakes) Experience in a marketing role, preferably in the food, hospitality, or retail industry (if you've marketed something delicious before, we want to hear from you!) Some formal training (Marketing, Business, or related field preferred, but we won't let a piece of paper stop us from finding the right talent) Track record of developing and executing successful marketing campaigns across various channels (digital, social, etc.) Analytical skills with experience in data-driven decision making (you know your CTRs from your ROIs) Excellent project management skills (you can juggle tasks like our bakers juggle ingredients) Proficiency in digital marketing tools and platforms (Social media management tools, email marketing platforms, etc.) Good foundational skills in creative tools (you can quickly edit a photo, whip up a quick brochure or cook up a reel in Canva, Capcut, Instagram or Figma) Experience in brand development and management (you know how to make a brand rise like perfectly proofed dough) Excellent communication skills, both written and verbal, with the ability to manage, inspire and work with a team) Ability to work independently and remotely, while still collaborating effectively Passion for food and an understanding of current food trends (bonus points if you can tell your croissant from your danish) Now, before you start thinking "Do I really need to tick ALL these boxes?" - remember, we're looking for a rockstar, not a robot. If you think you've got what it takes to help us rise to new heights, we want to hear from you! What's in it for You? The chance to shape the future of a rapidly growing brand in Melbourne's competitive food scene. Competitive salary and performance bonuses (we believe in rewarding awesome work). Flexible work arrangements: Work from the comfort of your home kitchen (or wherever inspiration strikes). Full-time or permanent part-time options available (because we know one size doesn't fit all). Access to our bakeries and commercial space (for those times you need to immerse yourself in the aroma of freshly baked goodness or collaborate in person). A fun, fast-paced environment where no two days are the same. Did we mention unlimited baked goods? (RIP your summer body goals) And here's the cherry on top: Unparalleled Professional Development: You'll have access to an advisor who will supercharge your growth and success. This isn't your average mentorship – it's like having a secret weapon in your professional arsenal. Here's what you can expect: Strategic Guidance: Get feedback on your plans and strategies, helping you refine and accelerate your ideas. Performance Optimization: Learn how to measure success like a pro and identify the KPIs that really matter. Skill Enhancement: Tailored weekly training to excel in your role and beyond. Marketing Mastery: Tap into expert knowledge on brand positioning, customer engagement, and campaign strategies. Network Expansion: Gain access to a rolodex of vetted suppliers and talent when you need it. This advisor will be your secret ingredient, helping you rise to new heights faster than our sourdough on a warm day. It's like having a master chef guide you through the intricate recipe of marketing success! Ready to Rise to the Challenge? If you're still reading and your heart is racing faster than our mixers during the morning rush, we want to hear from you! But hold the generic cover letter. Instead, show us what you're made of: Tell us about your most successful marketing campaign and why it worked. Share your initial thoughts on how you'd approach our new store launch. Give us your hot take on a current food trend and how we could leverage it. Send your application to hello@brandvitamin.com.au with the subject line "Marketing Manager - (Your Name)". Looking forward to potentially welcoming you to our bakery family! Best of luck, Victoria and the Bakery Team P.S. We’re move super fast! If you haven't heard back from us within a week, it means we've gone another direction. But don't let that stop you from coming in for a croissant – we're always happy to see a friendly face!