Role purpose
The key purpose of the Marketing Executive is the effective tactical execution of key marketing activity and campaigns to deliver the marketing objectives for the centre and to drive the best customer experience for the centre’s trade area.
The Marketing Executive will support the Regional Brand and Marketing Manager in the development of marketing strategies and the tactical delivery of the Centre’s Marketing plan which will be aligned to the asset segment marketing strategy and the Vision Strategy and Action Plan (VSA’s) for the asset. This will include the local tactical activity plans, creative briefs, content development and national program amplification and execution aligned with the Vicinity Marketing strategy in order to support our retail partners.
Key Accountabilities
1. Understanding of the local competitive landscape and key customer insights to ensure a level of customisation of asset segment programs and relevant Centre marketing strategies to drive local consumer engagement and deliver positive commercial outcomes.
2. In conjunction with the Regional Digital Marketing Specialist implement social and digital activity, monitoring and reporting.
3. Plan and project manage all events, campaigns and activations including install, dismantle, risk assessments and day to day management during each event/ campaign or activation.
4. Strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times, including the support of new store openings.
5. Legal and compliance duties including briefing of terms and conditions and escalating compliance and governance requirements to the necessary teams
6. Financial/ budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and supporting the Regional Brand and Marketing Manager with the annual budget and planning process.
7. Localise the national ESG strategy including relationship management, community bookings and data reporting.
8. Centre operational support including and not limited to centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve and consumer complaints and onsite contractor support.
9. Administrative and reporting duties will include and are not limited to preparing reports and attending centre, regional and JV meetings; Centre administrative support (from time to time) and the performance management of traffic, sales and campaign PIR’s and compliance reporting.
Key Role Relationships
10. Regional Brand and Marketing Manager
11. Marketing Executive team
12. Head of Brand & Marketing
13. Regional Digital Marketing Specialist
14. Leasing Managers and Executives
15. National Campaign team
16. Design Studio team
17. Centre Management team including Centre Manager, Operations Manager, Administration Manager, Guest Experience staff, operations teams
18. Casual Mall Leasing and Vacant Shop Income teams.
19. Property Analyst
20. DS&I Team
21. Risk Team
22. Compliance Team
23. Governance Team
24. Legal Team
Experience & Capabilities
ESSENTIAL EXPERIENCE (what you have done)
25. You will be an experienced marketing professional with competency in modern, results driven marketing. You will have a proven capability in delivering marketing events and activity targeted to meet marketing objectives, identified customer segments and sales categories, driven by a good understanding of the local competitive landscape and key customer insights.
26. Known for your passion and experience in the retail and/or shopping centre marketing industry, you have a reputation for continually nurturing customers, understanding their needs and always delivering on the consumer experience. Your desire to live and breathe the Vicinity brand will see you succeed in this role. A relevant tertiary qualification is preferred.
27. A relevant tertiary qualification is preferred.
CRITICAL KNOWLEDGE (what you need to know)
28. Event planning, implementation, and management skills
29. Campaign development, briefing, planning and execution capability
30. Copywriting, proofreading and editing skills
31. Strong organisational, project management and time management skills
32. Budget management principles
CAPABILITIES (what you can do)
33. Content production experience
34. Interpersonal and strong verbal and written communication skills
35. Customer service skills
36. Financial acumen and proven performance to drive value and commercial results.
37. Ability to work as a part of a team and develop/ maintain strategic relationships
38. Marketing legal, risk and compliance knowledge
PERSONAL ATTRIBUTES (who you are)
You consistently demonstrate and role model the behaviours that bring the Vicinity values to life:
Respect
39. We listen to and acknowledge each other's views
40. We have difficult conversations with care
Integrity
41. We back our words with the right actions
42. We do the right thing, no matter the situation
Customer Focus
43. We nurture a genuine connection with our customers
44. We consider customer needs when making decisions
Collaboration
45. We invite the right people to the table
46. We balance consensus with decisive actions
Excellence
47. We always strive to improve
48. We share our challenges and celebrate the wins
Why Vicinity?
Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:
49. Flexible working options
50. Birthday leave & purchased additional leave
51. $1,000 worth of VCX securities rewarded for eligible team members
52. Internal mentoring program
53. Generous Parental Leave