About Mad Mex
We're a Mexican food brand that's passionate about sharing the world's best burritos with our customers. With over 70 restaurants across Australia, we're driven by our mission to be the Most Loved and Respected Mexican Food Brand.
Role Overview
The Digital Marketing Coordinator will play a key role in managing and driving value from Mad Mex's digital and CRM channels. This includes supporting the 'Mad Members' loyalty offering and collaborating with internal teams and external agencies.
Key Responsibilities
* Drive growth and provide value to the Mad Members loyalty base by creating seamless digital user experiences across in-restaurant, app, and website platforms.
* Monitor website performance and make enhancements to ensure optimized performance.
* Implement and analyse digital media ads to drive new customer and franchisee acquisition.
* Collaborate with third-party agencies and internal teams across all digital channels.
CRM Focus
* Work closely with the Digital Marketing Manager to successfully set up and deploy EDM, push notifications, and SMS campaigns.
* Leverage A/B testing capabilities and adjust marketing campaigns based on results.
* Develop and test user journeys to provide more personalized experiences (national and local area marketing).
* Analyse and monitor EDM performance, providing recommendations for future success.
* Work with the CRM provider to optimize campaigns and adhere to strict privacy and personal information protection regulations.
* Report on results and impact on broader company goals.
Loyalty Focus
* Enhance the Mad Members' digital experience (website, app, and loyalty) by working closely with the Digital Marketing Manager.
* Develop and launch Mad Member exclusive campaigns and offers.
* Deep dive into member data and provide recommendations on enhancing Mad Members' digital UX and improving customer lifetime value (CLTV).
* Utilize tools to visually communicate key results and impact on broader company goals.
Website Focus
* Manage CMS, create content, and optimize website performance by working closely with the Digital Marketing Manager.
* Collaborate with a digital agency to optimize site performance, SEO, and achieve company goals.
* Use web tracking tools to analyse and enhance UX when navigating the site.
Delivery Focus
* Create and schedule targeted delivery campaigns on Uber Eats, Doordash, and Menulog according to key restaurant occasions.
* Develop local marketing plans for restaurants to follow for delivery channels.
* Report on campaign impact on restaurant sales performance and provide recommendations to key stakeholders.
Digital Media Focus
* Identify areas for growth in customer acquisition within digital channels (social, Google, partnerships, etc).
* Drive growth of digital sales channels (app and website).
* Identify areas for growth in franchise acquisition within digital channels (social, Google, SEEK, etc).
* Maximize ROI from digital media ads (Meta Ads, Google Ads).
* Conduct regular health checks of all digital media platforms.
Requirements
* 2-3 years' experience in a similar role or agency, whether creative, SEO, digital, or relevant industry experience from university internships.
* Understanding of direct-to-consumer marketing.
* Strong drive to learn and develop new skills.
* Proficient time management and organizational skills.
* High attention to detail with proofing own work.
* Ability to work autonomously and collaboratively within a team.
* Strong verbal and written communication skills.
* A positive attitude towards growing personally and professionally.
* Ability to perform in a fast-paced dynamic environment.
* Ability to think laterally and generate innovative solutions to problems.
Extra Guac? Yes, Please
* Stay up-to-date with the latest updates in digital marketing, including Google, Meta, TikTok, AI, Chat GPT, and web analytics.
* Regularly stay up-to-date and provide insights on competitor digital strategy.
* Relevant qualifications.
* Possion for the food and retail industry.
* Experience in QSR or retail.