ABOUT WINNERS LOCKER:
Winners Locker is at the forefront of Australia's sports rewards landscape, offering our community unique opportunities to engage with their favourite sports while enjoying exclusive giveaways and rewards. We're on the lookout for a passionate and creative Social Media Content Producer to elevate our brand's presence and engage our vibrant community through compelling video content. Our ideal candidate will be both sports and social media obsessed, with the skillset to turn that obsession into engaging content for our followers and Winners Locker Members.
ROLES AND RESPONSIBILITIES: Content Creation & Management Plan and execute a dynamic content calendar across all social media platforms, aligning with key campaigns, giveaways, and events.Conceptualise, shoot and edit engaging multimedia content, with a strong focus on videography, basic video editing, graphics, and captions tailored to each platform.Curate and craft visually appealing posts that reflect our brand's voice, vibe, and Aussie sports culture, infusing energy into every piece of content.Trend Identification & Strategy Stay up-to-date with the latest social media trends, adapting them to align with Winners Locker's goals and audience.Generate creative and unique ideas for video content that drive engagement and brand awareness.Analyse the performance of social media content, adjusting strategies to optimise reach, engagement, and growth in conjunction with our broader marketing strategy.Community Engagement Engage with our online community by responding to comments, messages, and inquiries in a friendly and timely manner.Monitor and participate in conversations surrounding our brand, industry, and trending topics to foster community relationships.Identify and cultivate relationships with influencers and brand ambassadors to amplify our reach.Campaigns & Giveaways Plan, execute, and monitor social media campaigns surrounding our giveaways, ensuring maximum participation and brand visibility.Collaborate with the marketing team to integrate social media initiatives with broader marketing strategies.Analytics & Reporting Track and report on key social media metrics, including engagement rates, follower growth, and content performance.Provide insights and recommendations based on data analysis to continuously improve social media strategies.Collaboration & Teamwork Work closely with the creative team to ensure all content aligns with brand standards and campaign goals.Collaborate with other departments, such as customer service and marketing, to ensure a consistent brand message across all channels.Be a proactive team player, contributing fresh ideas and a positive attitude every day.Fun & Exciting Environment Bring enthusiasm and energy to the workplace, contributing to a fun, fast-paced, and dynamic environment.Drive a passion for sports culture, giveaways, and rewards, injecting that excitement into every piece of content.Continuous Learning & Growth Be self-motivated and eager to grow, constantly learning new social media tools, trends, and techniques.Seek opportunities to innovate and push the boundaries of what's possible on social media.Planning, Events, and Travel Forward plan all shoots, including purchasing props and organising all involved participants.Assist with planning events such as Christmas parties, member gatherings, and more.Be open to occasional national travel to attend sporting events around the country.SKILLS AND EXPERIENCE: 1-2 years of experience in social media content production, with a strong emphasis on video content creation.Proficient in video editing platforms and software (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro) and graphic design tools (e.g., Canva, Photoshop).Strong understanding of social media platforms (Facebook, Instagram, TikTok, etc.) and best practices for each.Excellent written and verbal communication skills with an ability to adapt tone and style for various audiences.Experience with analytics tools (e.g., Sprout Social, social media insights) to measure content performance.A passion for sports and an understanding of the Australian sports landscape is essential.Why Join Us?
At Winners Locker, you'll be part of a passionate team dedicated to celebrating sports culture and engaging our community. If you're ready to make an impact and thrive in a fast-paced environment, we want to hear from you!
To Apply:
Send your resume, a cover letter, and a portfolio showcasing your best video and multimedia work. Please include examples of your previous social media campaigns and content.
Join us and help create engaging experiences for sports fans across Australia!