Job Description
About Us
Experience Gold Coast is an organisation responsible for growing the visitor economy of the Gold Coast, managing multiple events and elevating experience precincts within the region.
We aim to position the Gold Coast as an elevated lifestyle destination for the world. Our team serves visitors and locals alike, working in a shared services way to support functional streams such as Arts & Culture, Education, Events & Tourism.
The Marketing team has recently transitioned to an agile work model, enabling us to amplify our efforts, region, and communities that make the Gold Coast thrive.
About the Role
This is a career-defining opportunity as a Marketing Manager for the Arts & Culture stream.
You will report to the Campaign Director and lead the charge in crafting and executing strategic marketing initiatives that showcase the Gold Coast's dynamic arts and cultural scene.
You will work closely with cross-functional teams to champion innovative campaigns and bring our brand's story to life.
Your contributions will directly shape how the Gold Coast's Arts & Culture stream resonates with audiences, driving engagement and fostering growth.
Key Responsibilities:
* Develop and execute marketing plans that align with organisational goals, leveraging insights from market research and performance metrics.
* Mentor a team of campaign specialists and creatives, fostering collaboration and pushing the boundaries of innovative marketing solutions.
* Shape compelling narratives, ensuring all campaigns and communications reflect the unique identity of the Arts & Culture stream and the broader EGC brand.
* Act as the central point of contact for marketing efforts, aligning initiatives with the goals of other streams and departments.
* Use data-driven insights to evaluate campaign effectiveness, adjusting strategies to maximise impact and return on investment.
Requirements:
* A minimum of 4+ years in marketing roles, preferably with a focus on Arts & Culture, and a proven track record of successful campaign management.
* Demonstrated ability to lead and inspire teams, driving creativity and excellence.
* Strong analytical abilities with a data-driven approach to decision-making.
* Proficiency in budget management, performance analysis, and marketing tools.
* A team player with exceptional communication skills, adept at working within a matrix organisation.
* A genuine enthusiasm for the sector, with the ability to connect with audiences and champion the Gold Coast's cultural landscape.