Job Description:
The Customer Journey Analytics Specialist is a crucial role within CUPRA Australia, responsible for end-to-end management, analysis, and reporting on data across the customer journey touchpoints. This position focuses on data integrity, visualization, and providing insights for effective decision-making, supporting stakeholders across various teams.
Main Responsibilities:
* Oversee the collection, integration, and accuracy of customer journey data to ensure data integrity for actionable insights.
* Inform business strategies, optimize performance metrics, and provide centralized, actionable insights through daily, weekly, and monthly analytics.
* Design and manage dashboards to visualize key metrics across customer, agent, and CUPRA AU touchpoints, supporting decision making.
* Conduct daily, weekly, and monthly data reporting to support CUPRA Australia's performance and sales planning.
* Support strategic initiatives and ad hoc analysis for internal and external stakeholders.
About You:
To succeed in this role, you will need to possess the following:
* Bachelor's degree in Data Management, Business, Marketing, or a related field.
* Experience in data analytics, reporting, or customer experience roles, preferably in eCommerce, or similar customer-centric industries.
* Experience with data cleaning, reporting, and visualisation tools (e.g., Trello, Tableau, Excel).
* Excellent organisational and communication skills, capable of coordinating data across departments.
* Familiarity with CRM systems like Salesforce and DMS/CRM plug-ins.
Benefits:
* A culture of continuous learning, growth, and development.
* Flexible working arrangements with our hybrid work model.
* Additional leave including VGA Day paid leave day and birthday leave.
* Discounts on Audi, Cupra, Skoda, and Volkswagen car purchases.
* Free entry to Dubbo and Taronga Zoo for you and your family.
About Us:
CUPRA's aim is to 'bring Barcelona to Australia' by enriching every CUPRA vehicle with a distinctive personality and inspiring the world. We strive to stay ahead of the curve while challenging the status quo with our high-performance vehicles and redefining the art of driving.
Why Work with Us?
Working at CUPRA provides opportunities for growth, personal development, and career opportunities, championing a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.