Campus Location: North Sydney, Australia | Brisbane, Australia | Melbourne, Australia
Job No: APTAV115719#006
* Overseeing, managing, creating and implementing targeted marketing strategies that drive student acquisition and retention, using a structured, segment-based approach.
* Join an energetic and passionate team, working closely with the university and media agency to craft bold strategies and deliver impactful marketing campaigns that inspire and engage with our audiences.
* 17% employer superannuation, salary packaging, and generous leave provisions
* Full-time, fixed-term role, covering maternity leave, until January 2026. It offers flexibility with hybrid work options and the ability to be based at various locations.
About the Marketing and External Relations Directorate:
The Marketing and External Relations (MER) directorate, led by the Chief Marketing Officer, encompasses Communications and Creative Services, Future Students, Digital Experience and Strategy and Planning. Marketing and External Relations plays a key role in profiling and positioning ACU as a first choice university among its diverse community of target and stakeholder groups, including prospective students, Catholic partners and communities, and staff. Marketing and External Relations at ACU is primarily responsible for building and enhancing ACU's brand and reputation, and promoting ACU as a first-choice study destination within our communities. Marketing and External Relations works across the university to achieve these objectives. Always seeking to put our audiences at the centre, the directorate provides integrated marketing services across the following areas: brand stewardship and management, advertising and campaigns, media relations, design, internal communications, student communications, student recruitment, digital experience, user experience research and design, market insights and analysis, and events.
About the role:
As the National Manager, Advertising and Digital Marketing, you'll play a key role within the Marketing and External Relations team and will be responsible for developing and delivering marketing activities that will drive student acquisition and retention through a systematic segment-based methodology. You'll work with directly with the Chief Marketing Officer and other members of the Marketing team to create and run integrated campaigns that deliver on the key objectives and outcomes required, ensuring that the customers digital experience is personalised and seamless. You'll be accountable for building and converting online traffic, facilitating the generation of online acquisitions through search and paid advertising, providing insights and data that optimises the user experience and conversions on the web, and develops and delivers digital campaigns to targeted segments to achieve ROI objectives. You will have the opportunity to build a digital marketing team of subject matter experts, and then effectively manage them to achieve these objectives through delegation of project tasks and communicating a clear set of strategies. This role offers the opportunity for the incumbent to innovate and transform our marketing and digital capabilities to set Australian Catholic University as a leader in the education sector.
More specifically the role entails:
* Develop and implement annual advertising and digital marketing campaigns in line with the overall Marketing objectives.
* Deliver key marketing projects that will enhance student engagement and increase retention.
* Work with key stakeholders to deliver targeted and personalised acquisition campaigns.
* Use analytics and insights to increase digital conversions for campaigns.
* Develop and implement annual Digital acquisition plans in conjunction with other marketing specialists.
* Work closely with the digital marketing team in the delegation of tasks and activities to ensure the successful completion of campaigns and activities.
* Adopt a systematic approach to executing against plan (i.e. campaign, channel, data briefs, etc.).
* Establish and build strong working relationships with key internal partners (i.e. Future Students Team, Communications Team, CRM team) to facilitate implementation and adoption of campaign initiatives.
For full position details, refer to the position description.
Contact:
General enquiries can be sent to Monica Hong, National Manager Advertising & Digital - Digital Marketing at: Monica.Hong@acu.edu.au
What we offer:
* The University pursues an excellence agenda and offers an environment where staff are welcomed and safe, and valued through development, participation and involvement.
* Total remuneration valued to $151,285 - $161,435 total rem (pro rata) pa, including salary component $127,838 - $136,506 (pro rata) pa (HEW 9), employer contribution to superannuation and annual leave loading.
* 17% employer superannuation contributions to eligible continuing and fixed-term staff.
* Annual leave loading of an equivalent to 17.5% of four weeks' salary pro rata payable, dependent on your commencement date.
* As an ACU staff member, you will have access to generous benefits which include but not limited to: flexible work, study leave, a variety of leave provisions and salary packaging. Find out more information about the benefits or working at ACU here.
How to Apply:
Step 1: Review the Position Description and become familiar with Our Mission and the Application process
Step 2: Click the 'View Position Description and Apply' button, and populate your candidate application details, including your:
* resume (maximum 5 pages).
* responses to the Selection Criteria and Core Competencies in a cover letter (maximum 2 pages) or in the online Declaration and Criteria application page.
* brief online responses to any pre-screening employment questions.
Candidates must hold Australian work rights to apply for this position. For permanent/ continuing roles, applicants must have permanent work rights. For further information visit Immigration and Citizenship(homeaffairs.gov.au)
Acting in truth, ACU is dedicated to the dignity of the human person through equitable and respectful opportunities for everyone. ACU can offer support for candidates that may require adjustments through the recruitment process.
Your Privacy of personal information is maintained in accordance with ACU policy. For more details visit: www.acu.edu.au/careers
Applications close: 06-NOV-2024 at 11:59pm AUS Eastern Standard Time
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ACU does not accept candidate applications submitted by external recruitment agencies through the ACU careers website.
Learn more about Athena Swan
OPPORTUNITY AVAILABLE TO INTERNAL CANDIDATES ONLY - Oversee, manage, create and implement targeted marketing strategies that drive student acquisition and retention in this full-time, fixed-term maternity leave contract until January 2026, based in Brisbane, Melbourne or North Sydney.