With over 1.3 million members RAC is one of WA’s most iconic and trusted brands. We are a purpose-led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”
A 12 month max term opportunity now exists for a Marketing Manager - Home Services to join the Brand & Marketing team within the Member Value and Connection division.
You will play a key role in planning, developing, and executing marketing communication strategies for our home services products. You will lead all product marketing, working closely with product managers & business unit stakeholders, the wider brand and marketing teams, and external agencies to achieve marketing and commercial objectives.
What will you be doing?
* Drive marketing communication activities to achieve Home Services targets, support related products and new product development.
* Develop and Implement the Home Services marketing plans, aligned with annual product and business strategy.
* Support product development and implement GTM strategy for products developed through the Motoring Innovation & Strategy team.
* Oversee the monthly business performance review and ensure on-brand output is delivered on time, within budget, and meets targets.
* Build and maintain relationships with key internal stakeholders as well as advertising agency representatives.
* Identify opportunities for marketing improvement through competitor analysis, data-driven insights, and awareness of marketing and media trends.
* Manage the tracking and coordination of the Home Services marketing and communication budget, providing performance recommendations.
* Monitor and review the effectiveness of campaigns, ensuring continuous improvement through analysis and ROI assessment.
What are we looking for in you?
* Proven experience in marketing communication, strategy development, campaign coordination, and advertising with a results driven approach.
* Strong stakeholder management skills with the ability to collaborate and build relationships with a variety of individuals.
* Experience effectively managing marketing budgets.
* Expert planning and prioritisation skills with the ability to meet organisational goals.
* Familiarity with digital marketing channels, including Sitecore and related analytics.
* Strategic mindset with the ability to foresee future possibilities and translate them into actionable strategies.
* Tertiary qualifications in Marketing or a related discipline.
What can we offer you?
* A workplace culture where our people feel valued, respected and empowered
* Work in flexible ways that meet work/life commitments and support wellbeing
* Professional career development and training
* Free Roadside Assistance and discounts on RAC products and services including Insurance, Holiday Parks and Resorts, Security, Finance and Auto Services
* Be part of a purpose led organisation that gives back to the WA community
* Opportunities for community engagement and corporate volunteering
* A very active Social Club – join one of the most active social clubs in Perth with over 900 members
To apply for this exciting opportunity, please submit a 1-page cover letter outlining your suitability and interest in the position along with your resume.
Applications Close: Monday 25th November 2024
We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice.
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