The primary purpose of this role is to manage strategic retail partnerships, activations, in-store excellence and to expertly deliver strong retail relationships for TaylorMade Golf Australia.Essential Functions and Key Responsibilities:Driving the development of retail strategy and business plans with partnersActivating and amplifying our brand across all retail outlets, managing all tasks from approving invoices, signing contracts, product launches, activating campaigns, marketing materials, approving assets and ongoing optimisationManaging all trade marketing opportunities and ensuring our strategy is being implemented and further developing relationships with our customersMaintaining and building relationships with retail partners to develop an understanding of their needs and provide solutions to effectively promote TaylorMade Golf brand in store and onlineSupporting Sales team on opportunities and working with Sales Reps to develop account plans and activations to implement with their customersIdentifying and implementing future opportunities and business prospectsMaintaining successful and first class stakeholder relationshipsDeveloping and driving event-based marketing initiatives to generate sales leads for Sales Representatives to follow upCollating a calendar of instore promotions and POS from across the organization (including global marketing team) and working with retail partner marketing calendarsAnalyzing and reviewing retail performance, recommending ideas and solutions to greater improve future instore experiencesDelivering on objectives through meticulous preparation, organization and communicationEnsuring all agreements are sighted and approved by global legal team prior to signingDeveloping and implementing all retail contracts for instore displayLeveraging existing marketing relations to grow the communication side of the business, working alongside the Product & Marketing ManagerKnowledge and Skills Requirements:Ability to liaise and effectively communicate with retail suppliers, contractors and stakeholders to deliver seamless instore presentations – as well as digital, email and social media marketing experience to bring activity sets to life onlineAbility to provide exceptional customer service to a diverse range of stakeholdersComprehensive understanding of retail activations and logistical co-ordinationEffective networker, negotiator and collaboratorExperience in working with multiple stakeholdersDemonstrated knowledge of the retail landscape and understanding of advertising and marketing principlesProven superior project management skills, with well-developed analytical and decision-making skills and strong attention to detailPrevious budget management experience with the ability to manage and communicate allocated budgets effectively to key stakeholders and ensure optimum resultsWell-developed written and verbal communication skills, including the ability to customize style relative to different audiencesCommercial acumen and demonstrated record of successful salesAbility to think creatively and contribute strong ideas to leverage partnershipsStrong organizational skills, including project management and experience dealing with multiple stakeholdersEducation, Work Experience, and Professional Certifications:Demonstrated experience (5 years +) in a similar marketing or trade marketing roleTertiary Qualification in a related field would be advantageousDemonstrated track record in successfully delivering retail instore activation in a corporate environmentPrevious brand marketing experienceMarketing professional who understands to balance brand equity/building a brand and commercial relevance/interest of channelsProficient in Microsoft Suite, Adobe Suite and aptitude to learn new systemsMust have golf knowledge to include low-level technical understanding.
#J-18808-Ljbffr