Manager, Brand CoachPURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:As a adidas Technical Representative, you will lead and execute the field support strategy in all distribution channels located within your respective territory to increase market share and sell-through at retail, amplify adidas’ product leadership, and build recognition, awareness and loyalty for the brand.HEAD COACH & TRAINING TASKS:Own the Pacific territory to help drive sales, training, communication, best practice processes and grow brand awareness at specialty, sporting goods and adidas owned locations.Manage and coordinate all field coaches (running & football), ensuring the best execution of our Coaches Strategy with a focus on our 5 key areas: trial/testing, staff training, customer engagement, events, and active selling.Build strong relationships with your accounts and work closely with them to grow the brand by understanding their business and what is important to them and their customersPriority accounts including Multi-Brand Sporting Goods like Rebel Sports, The Athletes Foot, Intersport, Running Speciality and Football Specialty.Be an expert in all things adidas running and Football; product & event marketingOrganize and ensure availability of relevant training materials.Implement seasonal product training to dedicated customers.Review training materials received from Global and adapt the training to the requirements of the local market while maintaining the integrity of the course and its learning objectives to ensure consistent delivery across Pacific.Utilization of sales data to look for areas of brand growthEducate retail partners and consumers on adidas technology: Responsible for training store associates on all product details, features & benefitsDevelop creative ways to engage with and motivate our partners to keep adidas Running and Football front of mindCreate and execute new and exciting running events in person and virtually to help increase sales and brand awareness in key territoriesWork cross-functionally with the Wholesale Sales, Brand Marketing, Omni Trade Marketing, Sports Marketing, Category Management within adidas to streamline communications & planningRepresent adidas at marketing events such as expos & races at both the local and national levelComplete weekly & monthly reports to track both your progress, adidas growth, and report back from the field with consumer feedbackMeasure and improve efficiency of staff training via mystery visit programs and test interview.KEY RELATIONSHIPS:Team Coaches (Running & Football)Omni Channel marketing activations teamDTC Training ManagerSales teamLead Business AnalystSports Marketing teamsKNOWLEDGE, SKILLS AND ABILITIES:People Management: give direction, train people to perform, “play to win “mindsetProject management skillsAbility to work effectively within a team environment and under pressureGood knowledge of omni channel sport marketingFluent in English and other language(s) is an advantageREQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:Bachelor’s degree preferred5+ years Retail, sales, event, marketing, or customer service experience preferredExcellent presentation, public speaking & interpersonal skills both in person and virtuallyRunning retail experience preferredUnderstanding of retail sales practices and ability to create practical and logical assortment plans based on selling space, inventory turns and sell throughStrong understanding and passion for the sport of running, running products and running industry trendsMental flexibility, self-initiative, and determinationExcellent time management skillsStrong team player with the proven ability to work cross-functionally to achieve objectives and targetsAbility to pivot and react to a fast-paced environmentProficient in Microsoft applications: Outlook, Word, Excel & PowerPointTravel is required up to 60% of the timeValid Driver’s License in good standingWorking and reliable vehicle is recommended
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