At Knobby, we’re not just an underwear brand; we’re a movement. From bold designs to unforgettable experiences, we bring fun, excitement, and community to everything we do. Now, we’re looking for a high-energy Social Media & Content Creator to take our brand to new heights, crafting scroll-stopping content, building an engaged community, and making Knobby unmissable across social media.About the RoleWe’re on the hunt for a creative powerhouse to take Knobby’s social presence to the next level!As our Social Media & Content Creator, you’ll own our social platforms, creating, curating, and managing scroll-stopping content across Instagram, TikTok, Facebook, YouTube, and more. From ideation to execution, you’ll bring our brand to life, manage content calendars, lead photoshoots, collaborate with influencers, and keep our community buzzing. This isn’t just about posting, it’s about thinking big, taking risks, and making Knobby unmissable.What You’ll Be DoingContent Development & Social Media Management: Develop, create, and publish engaging content while owning the end-to-end management of Knobby’s social media platforms. This includes planning, briefing, scheduling, and posting content across Facebook, Instagram, YouTube, X, LinkedIn, TikTok, and Snapchat, ensuring relevance, consistency, and engagement across all channels.Creative Strategy: Develop creative ideas and strategies to boost brand awareness and engagement, and seamlessly plan and execute social media campaigns that align with our marketing objectives and company goals.Photoshoots and Content Production: Attend photoshoots and marketing events to maximize content opportunities, contribute to the planning and creative direction, scout and brief photographers and other creatives, and ensure all content aligns with brand objectives and campaign goals.Content Planning & Platform Execution: Own the content calendar, ensuring timely and strategic posting across all social media platforms. Coordinate with internal teams and external creatives (photographers, videographers, designers) to brief and collate content that aligns with product launches, key dates, and marketing initiatives.Influencer Partnerships: Manage outreach and build relationships with key influencers and talent to expand our brand's reach. Set goals and KPIs for influencers, monitor their output, and ensure they are meeting these objectives.Social Media Management & Engagement: Manage and maintain all Knobby social media accounts, ensuring a consistent brand voice and visual identity across all platforms. Monitor comments, messages, and interactions, fostering an engaged and active online community.Performance Analysis: Analyze social media metrics, provide regular performance reports, and use insights to refine and improve our social media strategy.Collaboration and Innovation: Actively participate in brainstorming sessions and contribute to content strategy planning while being a proactive team member, collaborating beyond your position's scope, and autonomously driving your daily goals and responsibilities.UGC and Customer Engagement: Encourage and curate user-generated content from our community, leveraging real customer stories to enhance brand authenticity and engagement.What We’re Looking ForSocial media pro with experience creating and managing content across Instagram, TikTok, Facebook, and YouTube.Creative storyteller who knows how to make engaging, scroll-stopping content.Video & photo editing skills using Adobe Suite, CapCut, or similar tools.Highly organized, able to manage content calendars, brief creatives, and juggle multiple projects.Trend-obsessed, always ahead on viral moments, platform updates, and best practices.Confident on-camera, comfortable filming and hyping up our community.Engagement expert, who knows how to spark conversations and grow an active audience.Experience with influencers & brand collaborations, building strong partnerships.Data-driven thinker, using insights to refine content and boost performance.Team player who thrives in a fast-paced, high-energy environment.Why Join Us?Be part of a fun, fast-growing brand with a passionate community.Freedom to own your projects from concept to execution.Work with a supportive team that encourages growth and bold thinking.If this sounds like your dream role, apply now and let’s create something amazing together. We have a fun, supportive team where diversity thrives, and everyone feels at home.Enjoy a gym membership, exciting social events, Kombucha on tap, real coffee, breakfast, light lunches, and a stocked beer fridge. And yes, we love dogs; bring your furry friends along!How to ApplySend us your resume and a short cover letter telling us why you’re the perfect fit for this role.Located at Chevallum on the Sunshine CoastAccess to our profit share program after six monthsApply now for a confidential chat
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