AlayaCare is looking for a Marketing Communications Manager to take responsibility for executing our FY25 content and communications strategy and maintaining a consistent tone of voice across the ANZ region for AlayaCare.About AlayaCareAlayaCare is a mature SaaS scale-up, recently announced as one of Deloitte's Fast 50 Tech companies, with a presence in Australia, Canada and the United States who are revolutionising the way aged and disability care is delivered for service providers. Our software offers a complete technology solution for community and residential care organisations.Focused on driving better outcomes for the aged care and disability care sectors, we are driven by our purpose of enabling the care we want our loved ones to receive in the place they call home. We have an open and transparent culture, our teams are highly diverse, and we are committed to a workplace where we all feel that we can be ourselves.About the roleReporting to the Director of Marketing, ANZ – the Marketing Communications Manager is a senior member of the ANZ Marketing team and will focus on executing engaging content that builds our brand, thought leadership and drives awareness of our SaaS solutions in the ANZ region.You will collaborate with our global content and PR team in addition to our local experts to create omni-channel content. Your excellent communication skills and storytelling ability will be used to simplify complex topics and connect with our target audiences across healthcare and aged care.More specifically, this role will:Execute content and communication strategies that align with our brand and product goals for FY25, leveraging data & AI to boost content effectivenessCreate omni-channel content including website, social media, PR, case studies, etc.Manage content performance across channels and drive optimisationBuild and execute PR strategy to generate earned mediaIdentify collaboration opportunities with AlayaCare partnersActively produce thought leadership & educational content aligned to industry trendsCollaborate cross-functionally on content strategy and alignmentOversee customer testimonials processOwn social media, communications strategy and thought leadership contentSupport marketing projects and initiatives with communications adviceAbout you7+ years' experience in a Communications or Content Manager roleBachelor's Degree in Communications, Journalism, PR or business related disciplineAdvanced communication and storytelling skills with ability to simplify complex topicsAbility to build relationships with media to generate earned mediaAbility to create omni-channel content across formats and channelsExperience engaging senior stakeholdersAdvanced data analysis and content strategy skillsAbility to develop print and digital content strategiesResearch skills to validate claims and perspectivesAbility to manage multiple projects and deadlinesAn adept flexible work style – can work autonomously and collaboratively.Provide recommendations to educate, build awareness and reputation.It would also be great if you have:Experience in SaaS, Tech or Aged CareWhy AlayaCare is a great place to workPurposeful work – a chance to make a difference in aged and disability care in ANZHealth and wellness activities, as well as happy hours and team outingsCompetitive salary packageA 'SuperFlex' hybrid work policy – work from the office & from homeWellness days to relax and promote mental healthAn open, transparent and supportive cultureFocus on learning and development with budget for all employees each yearFlexible benefits package – choose your own from our broad offeringIf this sounds like you, apply today! As well as joining a great culture and a market leading company, you will be well placed to make a positive difference in the aged and disability care sectors in Australia and New Zealand.Better outcomes, better belongingOur team members are unique—like our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.Seniority levelMid-Senior levelEmployment typeContractJob functionMarketing and SalesIndustriesTechnology, Information and Internet
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