You may not be familiar with Ingenia, and we tend to operate under the radar.
However, once you delve into our dynamic, fast-growing business with a culture of creating community, you'll discover numerous opportunities.
We are a leading Australian property group that owns, operates, and develops a rapidly expanding portfolio of Lifestyle communities (land lease communities) and holiday parks across key urban and coastal markets.
We employ over 1,300 people across 120 parks and communities, with offices on the eastern seaboard states.
At Ingenia, you can enjoy working within an organisation that genuinely cares for its people and is committed to creating communities where residents and visitors can truly belong.
About the Role
We are seeking a performance-driven Marketing Executive to support the development and execution of Ingenia's VIC State marketing strategy within our Lifestyle Communities team.
Your core role objective is to assist in driving awareness, consideration, and action among our target demographic for the VIC Greenfield Developments and nurture leads through to conversion via effective customer experience and database engagement.
This opportunity will see you working closely with our VIC Marketing Manager to drive day-to-day marketing operations and assist in the development of state campaign strategy.
This role also requires occasional local and regional travel for onsite events, site visits, and meetings.
Your time will be split between working from home and traveling to communities for onsite meetings and commitments.
Key Accountabilities
Manage project branding, ensuring consistency across all marketing, media, and collateral to maintain project integrity and clarity of positioning to the market.
Coordinate the execution of marketing campaigns and collateral, including preparing briefs, artwork, and graphic assets, copywriting, proofreading, printing, liaising with internal stakeholders, and managing external agencies.
Coordinate photography, brochures, video shoots, signage, merchandise, letterbox drops, and other assets. Coordinate database communications in CRM, including creating campaigns, building and sending eDMs, and reporting, as well as managing printed Direct Mail.
Coordinate and analyse data for ROI reporting.
Manage website content, including property listings.
Coordinate event planning and logistics.
Support the sales team on community engagement activities and sponsorships.
Manage invoice tracking and processing.
Support day-to-day marketing operations with guidance from the Marketing Manager.
About You
Well-versed in using digital platforms, including CRM, eDM builder, content management systems, etc.
Skilled in Microsoft Office suite.
Rlevant tertiary and industry qualifications in Marketing and/or Communications.
Previous generalist marketing experience, preferably in retirement living or property industry.
Experience contributing to the delivery of campaigns and events with ambition to manage end-to-end, including objectives, ideation, planning, execution, and evaluation.
Experience briefing and managing the output of agency partners.
Strong communicator, experienced at working successfully with diverse stakeholder groups (both internal and external to the business).
Organised, experienced managing multiple tasks concurrently (across varied projects) with competing deadlines.
Results-oriented and data-driven.
Self-motivated, enjoys working autonomously and as part of a team.
Agile and open-minded during a period of function transformation.
Culture and Benefits
In return, we offer a competitive package, flexibility (including working from home for some roles), extensive training and development, career progression, and generous reward and recognition programs, including amazing discounts at our Holiday Parks...
Please note that to be considered for this role, you must be able to work in Australia and provide evidence of working rights. All employees of Ingenia Communities must undergo a National Police Check.