Working as part of the SATC’s Social Media & Content team, the Website Content Coordinator is responsible for the writing and coordination of content across the SATC’s destination marketing websites. This position plays an integral role in the implementation of our content strategy – which encompasses all content on southaustralia.com, including the global versions of the site.
The Website Content Coordinator – along with the wider Social Media & Content team – acts as the guardian of our online brand narrative and tone of voice. We are the storytellers of the SATC and are responsible for shaping and delivering the story of South Australia as a travel destination.
Key Responsibilities of the role
* Execute the content strategy for southaustralia.com.
* Plan, write and publish performance driven blog content and website copy for
southaustralia.com, integrating SEO keyword research insights.
* Write and publish longform feature content – including key storytelling profiles for the
SATC destination brand.
* Work collaboratively with the other coordinators to find new and engaging ways to cross -
promote content across our digital channels.
* Build and edit pages and content hubs on southaustralia.com in line with SEO insights,
consumer demand, campaign objectives and brand strategy.
* Parental and Purchased Leave Entitlements
* Opportunity to join a fun and active social club
* Annual Calendar of Wellness events
* Mental Health First Aid Training
* Ongoing Training and Development opportunities
* Annual skin checks and flu vaccinations
* Casual Fridays (with a gold coin donation towards a nominated charity).
* Staff recognition and service awards
* Access to a free and confidential employee assistance program
Here at the SATC, we love our state and we love what we do. We want to bring visitors to South Australia to build a prosperous economy and share the love with the rest of Australia and the world. We search for undiscovered experiences, remarkable people and immersive products, and we tenaciously seek the best. Together we are making a difference so South Australia thrives.