Social Media Specialist – Content Creator, Strategist, Vibe MasterWe’re looking for a social media weapon. Someone who doesn’t just ‘post content’ but creates moments that matter. You know how to:Generate killer ideas that capture attention and drive engagement.Shoot and edit videos that stop the scroll.Craft compelling copy that makes people feel something.Grow and engage a community—turning traffic into followers, followers into fans, and fans into customers.And you don’t just throw content at the wall—you have the strategy to make it stick.––– WHO WE ARE –––For 19 years, Young Gun of Wine has been shaking up the wine world—making it fun, exciting, and inclusive. We’ve helped launch 260+ winemakers, championed hospitality and sustainability, and built a platform that attracts 200,000+ visitors annually.In 2025, we’re taking things up a notch—expanding into eCommerce—and we need a creative powerhouse to lead the charge in social.If you love wine and social media, this is your dream gig.Location: Our office is in St Kilda, Melbourne.––– WHO YOU ARE –––You’re not just another social media manager—you’re a content creator, storyteller, and strategist rolled into one.Video is your superpower. You know how to shoot, edit, and produce short-form content that stops the scroll and sparks engagement. You’re comfortable behind the camera and in the edit suite—whether that’s CapCut, Adobe Premiere Pro, Final Cut Pro, or similar.You think like a strategist. You don’t just create content for the sake of it—you create with purpose. You know how to align creative ideas with business goals, build a brand identity through content, and develop a social strategy that drives real results.You understand the language of social video. You know how to hook an audience in the first three seconds, how to structure high-impact Reels & TikToks, and how to balance authenticity with aesthetics.You’re always ahead of the curve. You keep up with global social trends, algorithm changes, and emerging content formats—and you know how to make them work for us. You know when to jump on a trend, when to ignore the noise, and how to create something fresh that still feels on-brand.You blend creativity with data. You don’t just post and hope for the best—you track performance, analyze what’s working (and what’s not), and continuously optimize to make sure engagement keeps climbing.––– WHERE YOU’LL BE WORKING –––Location: Our office is in St Kilda, Melbourne. This is an on-site, full-time role—you’ll need to be able to work from our office daily.––– WHAT YOU’LL BE DOING –––Creating killer social media content—conceptualizing, shooting, editing, writing captions, and posting.Managing Young Gun of Wine’s social presence like a boss—Instagram, TikTok, Reels, Stories, the works.Growing accounts organically—no lazy paid ads.Executing a strategy that builds community, brand loyalty, and eCommerce success.Analyzing performance and tweaking strategies to keep engagement soaring.Develop and implement creative social media strategies—with a strong focus on TikTok & Instagram.Create and edit short-form video content designed to capture attention and drive engagement.Write killer copy—captions, headlines, taglines—that actually resonates.Engage with our audience in a real, authentic way—no robotic replies here.Track and analyze performance to ensure growth and impact.––– WHY YOU WANT THIS JOB –––Because you don’t want to be stuck in a boring corporate marketing gig, scheduling bland posts for soulless brands.Lead the Future of Wine Media – Take the reins of social for Australia’s hottest wine community.Unparalleled Industry Access – Network with hundreds of Australia’s top winemakers, sommeliers, and wine professionals.Be Part of a Legacy – Join the team that’s changed the face of Australian wine over the last two decades.Build Something Big – Play a key role in launching our eCommerce platform.Make a Real Impact – Your work will directly contribute to growing Australia’s wine culture and supporting sustainable winegrowing practices.Unleash Your Creativity – Experiment, innovate, and push boundaries with content that’s fresh, engaging, and meaningful. This isn’t a job where you just ‘follow the brand guide’—this is a chance to shape the brand voice and bring it to life in bold, creative ways.––– SALARY & BENEFITS –––Competitive salary based on experience. Let us know your salary expectations in your cover letter.We believe great work deserves great rewards, and in addition to your salary, you'll get:The opportunity to work with Australia’s top winemakers, sommeliers & wine professionals.A front-row seat in shaping the future of wine media and eCommerce.A creative, dynamic work environment where your ideas actually matter.Access to amazing wines (because, of course).––– HOW TO APPLY –––Email us at jobs@younggunofwine.com with:Your portfolio (links to your video work + social accounts you manage or have managed).A short intro video about who you are and why you’re the perfect fit.Don't forget: let us know your salary expectations in your cover letter.No boring applications, please. We’re looking for personality, passion, and proof you can do the job.Let's make something amazing together.Please note:This is an on-site, full-time role—you’ll need to be able to work from our office daily.
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